Roofr

Product Marketing Manager

Roofr

full-time

Posted on:

Location Type: Remote

Location: Canada

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Salary

💰 CA$100,000 - CA$120,000 per year

About the role

  • You’ll be the dedicated PMM for Measurements—owning how the product is positioned, launched, adopted, and monetized across both standalone and CRM-connected use cases.
  • This role sits at the intersection of Product, Revenue, and Marketing. You’ll lead both strategy and execution, ensuring Measurements continues to scale as a high-performing product line while contributing to overall platform growth.
  • Own positioning and messaging for Measurements across key audiences, including measurement-only users, insurance roofers, and CRM customers.
  • Define and execute go-to-market strategies to drive measurement volume, adoption, and revenue growth.
  • Lead launches for new Measurement features, packages, and enhancements—from planning through post-launch optimization.
  • Partner with Product to influence roadmap priorities based on customer, market, and revenue insights.
  • Drive pricing, packaging, and upsell strategies (e.g., Measure+, turnaround times, ESX add-ons).
  • Identify and execute opportunities to convert measurement users into CRM customers.
  • Enable Sales and Account Management teams with clear messaging, talk tracks, and supporting assets.
  • Support PLG growth by improving onboarding, in-product education, and upgrade paths.
  • Optimize the measurement → proposal → CRM funnel to improve conversion and retention.
  • Monitor performance and use data to continuously improve GTM strategy and outcomes.
  • Develop deep expertise in measurement workflows, including insurance use cases and competitive landscape.

Requirements

  • 3–5+ years of experience in product marketing in a high-velocity SaaS environment
  • SMB, construction tech industry, or vertical SaaS Experience is a plus!
  • Product Marketing Core Certification is always a nice-to-have
  • Experience managing launches or leading GTM workstreams
  • Experience with common product marketing tools like Pendo, Appcues, Navattic, Hubspot, Figma
  • Strong project management and stakeholder alignment skills
  • A portfolio of work: sales assets, onboarding flows, adoption campaigns, etc.
  • Bonus: experience supporting both PLG and sales-led motions
Benefits
  • 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
  • 1 Friday off per month (we call those our laundry days!)
  • Company wide paid shutdown for the week between Christmas and New Years
  • Flexible time off
  • 80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada
  • RRSP/401k match
  • Generous Parental Leave policy
  • We host an annual company retreat with great team building activities
  • Ample learning and development opportunities to continue growing your career
  • Home office setup stipend
  • Internet and phone allowance
  • Remote first culture
  • Weekly Friday paydays!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinggo-to-market strategypricing strategypackaging strategyupsell strategylaunch managementdata analysiscustomer insightsmeasurement workflowsconversion optimization
Soft Skills
project managementstakeholder alignmentcommunicationstrategic thinkingcollaborationleadershipproblem-solvingadaptabilitycreativityanalytical thinking
Certifications
Product Marketing Core Certification