Roofr

Social Media Manager

Roofr

full-time

Posted on:

Location Type: Remote

Location: Canada

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 CA$90,000 - CA$100,000 per year

About the role

  • Manage all social media channels including Facebook, Instagram, TikTok, LinkedIn, X (Twitter), YouTube. This includes overseeing all strategy, filming and editing video content, and working with the Design team for static posts.
  • Identify unique sponsorship and influencer opportunities, owning outreach, contract creation, and influencer management.
  • Strategize, plan, and execute social media contests and giveaways.
  • Own the social media calendar (7-10 weekly posts per channel) including video creation, art direction, caption writing and visual creation.
  • Get creative with converting blogs, webinars, and other content into social posts.
  • Leveraging our company mascot, Roofus, in videos and social content.
  • Stay on top of trends and post timely videos that will resonate with our audience.
  • Travel to trade shows and Roofr hosted events across Canada and USA to capture content (passport required).
  • Promptly respond to comments and messages on all social channels to answer questions and keep users engaged.
  • Learn the Roofr CRM, and engage with comments online about our product.
  • Edit videos.
  • Report social metrics on a weekly basis and run tests to identify what drives growth, and adjust the strategy accordingly.
  • Boosting strategic posts to drive following, engagement, MQLs, etc.
  • Work with the Marketing team to ensure timely and creative posts for campaigns, product launches, events, special announcements, hiring, etc.
  • Work with the Community Manager to expand the Roofr online network.
  • Project management in Asana, and owning the internal library (Notion).
  • Additional content and social media ad-hoc work as required.

Requirements

  • Bachelor's degree in marketing, communications, or blue collar experience
  • 5+ years of experience as a social media manager, including experience overseeing spend/budget, and growing social channels
  • 2+ years experience managing influencers and online partnerships
  • A killer personal social media presence and/or proven experience growing a professional social media account
  • Experience creating social campaigns, and executing independently
  • SEO/AEO knowledge for YouTube and other social channels
  • Creativity, imagination, humor, and attention to detail
  • Comfortable putting your face online for the Roofr brand and acting as Roofus, our brand mascot
  • Experience or significant interest in roofing, technology, or construction
Benefits
  • 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
  • 1 Friday off per month (we call those our laundry days!)
  • Company wide paid shutdown for the week between Christmas and New Years
  • Flexible time off
  • 80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada
  • RRSP/401k match
  • Generous Parental Leave policy
  • We host an annual company retreat with great team building activities
  • Ample learning and development opportunities to continue growing your career
  • Home office setup stipend
  • Internet and phone allowance
  • Remote first culture
  • Weekly Friday paydays!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media managementvideo editingcontent creationSEOAEOinfluencer managementproject managementsocial media strategydata analysisbudget management
Soft Skills
creativityimaginationhumorattention to detailcommunicationengagementstrategic thinkingcollaborationadaptabilityproblem-solving
Certifications
Bachelor's degree in marketingBachelor's degree in communications