Rollstack

Product Marketing

• Engineer the leads engine: Design, automate, and scale processes and workflows with Clay and related GTM tools.
• Own the GTM tech stack: Manage and optimize systems like Salesforce, Clay, HubSpot, Instantly, Smartlead or Outreach.
• Automate reporting & insights: Build dashboards, pipelines, and workflows that give Sales and Marketing real-time visibility into funnel health.
• Drive pipeline growth: Partner with Sales and Marketing to enrich data, improve targeting, and boost conversion rates across channels.
• Optimize revenue processes: Streamline lead routing, attribution, and territory planning to eliminate friction.
• Scale playbooks: Build repeatable automations, playbooks, and training for the GTM team.
• Experiment & iterate: Run tests on outbound strategies, measure performance, and implement data-driven improvements.

GTM Engineer

Revenue Operations

• Lead RevOps strategy: Define and drive the overall Revenue Operations vision, ensuring alignment across Sales, Marketing, and Customer Success.
• Drive process excellence: Drive pipeline, streamline lead routing, handoffs, territory management, and funnel optimization to remove friction.
• Own the GTM tech stack: Implement AI throughout the sales funnel to make the sales team more efficient. Oversee Salesforce, Clay, HubSpot, Instantly, and other GTM tools — ensuring clean data, reliable reporting, and scalable processes.
• Build revenue insights: Develop forecasting, pipeline, and performance dashboards for leadership visibility and decision-making.
• Partner with leadership: Work closely with Sales, Marketing, CS, and Finance leaders to drive accountability, quota setting, and commission planning.
• Enable the teams: Roll out playbooks, training, and enablement resources that improve productivity and conversion rates.
• Support strategic initiatives: Conduct analysis and scenario modeling to inform pricing, resourcing, and GTM strategy.
• Manage & mentor: Build and develop a high-performing RevOps team as the function scales.

GTM Engineer

Senior Manager / Director of Revenue Operations