Rollstack

Artificial Intelligence

• Build AI-powered growth systems: Think automated pipelines that take a target account list, enrich contacts, generate ad concepts, write copy, render creatives, and push live campaigns, all in one session.
• Run growth experiments: Design hypotheses, build the minimum version to test them, measure results, and move on. Across paid, social, email, community, SEO - wherever the opportunity is.
• Amplify distribution: Content that doesn't reach anyone is just a draft. You'll work to amplify our thought leadership and make sure our work gets in front of the right people - whether that's organic reach, sponsorships, communities, or partners.
• Use AI natively: You'll use AI tools the way other people use email - not as a novelty, but as a force multiplier on everything from copy to research to campaign setup. We expect AI to be deeply embedded in how you work.
• Track what matters and kill what doesn't: With help from RevOps and our Director of Growth, keep an eye on what's working, double down on it, and flag what isn't. We're not in the business of maintaining campaigns for their own sake.
• Execute on conferences and events: Rollstack shows up at the events our customers go to - FABCON, Tableau Conference and others. You'll assist with logistics: registrations, booth coordination, scheduling, pre- and post-show follow-up.

Growth Hacker

Product Marketing

• Support and execute go-to-market launches for new product features and updates
• Develop clear and differentiated product positioning and messaging
• Create marketing content including: blog posts, case studies, product pages, sales collateral, customer stories, webinars and videos
• Own the distribution of Rollstack’s story across channels, including LinkedIn, newsletters, product announcements, and community conversations
• Ensure marketing content reaches the right audiences and drives awareness, engagement, and pipeline generation
• Work closely with Product and Engineering to translate technical capabilities into clear customer value
• Equip the Sales team with sales enablement materials, presentations, and messaging frameworks
• Build customer advocacy assets including case studies, testimonials, and success stories
• Manage and grow Rollstack’s social media presence, particularly on LinkedIn
• Collaborate with Customer Success to identify customer wins, insights, and real-world use cases
• Track and analyze the performance of marketing initiatives and campaigns to continuously improve messaging and distribution
• Own key product marketing metrics, such as campaign performance, engagement, product adoption support, and marketing-sourced pipeline

Product Marketing Manager

Business Development Rep

• Execute High-Velocity Outreach: Lead our outbound engine by leveraging modern dialing tools (like Nooks) to engage with dozens of prospects daily and secure qualified meetings.
• Conduct Strategic "Whitespace" Mapping: Partner with Enterprise AEs to identify "whitespace" within targeted accounts, uncovering new departments and stakeholders who can benefit from Rollstack.
• Create Targeted Account Intelligence: Enhance provided lead lists with light, high-impact research to ensure our messaging resonates with the specific reporting pains of Data, Customer Success, Finance and Operations leaders.
• Master the Art of the "Hook": Execute and evolve tailored scripts to capture interest in under 5 minutes, effectively pivoting conversations toward the value of automated reporting.
• Capture Market Intelligence: Act as the "eyes and ears" of the sales team, gathering initial market feedback that helps our Product and Marketing teams refine our messaging.
• Maintain CRM & Data Hygiene: Maintain meticulous records of high-volume activity in SFDC to ensure seamless handoffs and accurate forecasting for the AE team.

Growth Hacker

Product Marketing Manager

Business Development Representative