Roger

Full-stack Engineer

• As a GTM Engineer you are the technical backbone of our go-to-market: you build systems, automations, and data flows that make Sales & Marketing faster, cleaner, and scalable.
• You think in funnels, data, and workflows — and implement them so pipeline is predictable and revenue teams can work efficiently.
• GTM Systems Architecture: You analyze our entire revenue funnel (Lead → MQL → SQL → Demo → Close) and build a robust system landscape including ownership, field logic, and process gates in HubSpot (or equivalent).
• Lifecycle & Funnel Automation: You implement automations for routing, enrichment, sequences, follow-ups, reminders, deal stages, tasks, SLAs and nurture paths.
• AI in GTM Processes: You integrate LLMs for use cases such as lead scoring, meeting preparation, call summaries, email drafts, persona/ICP insights, objection handling, content repackaging and research.
• Tooling & Data Connectivity: You connect our tools via webhooks/APIs so data flows automatically and GTM processes run “always-on”.
• Tracking, Attribution & Reporting: You ensure we have reliable funnel data.
• Experimentation Engine: You build an infrastructure that lets us rapidly test growth experiments.
• Enablement & Documentation: You document systems, create playbooks and train Sales/Marketing.

GTM Engineer – Go-to-Market Systems, Revenue Automation