Roger

Full-stack Engineer

• As a GTM Engineer you are the technical backbone of our go-to-market: you build systems, automations, and data flows that make Sales & Marketing faster, cleaner and scalable.
• GTM Systems Architecture: You analyze our entire revenue funnel (Lead → MQL → SQL → Demo → Close) and build a robust system landscape including ownership, field logic and process gates in HubSpot (or similar).
• Lifecycle & Funnel Automation: You implement automations for routing, enrichment, sequences, follow-ups, reminders, deal stages, tasks, SLAs, and nurture tracks.
• AI in GTM Processes: You integrate LLMs (e.g., OpenAI API, Claude) for use cases like lead scoring, meeting prep, call summaries, email drafts, persona/ICP insights, objection handling, content repackaging, and research — with clear guardrails, quality checks and logging.
• Tooling & Data Connectivity: You connect our tools (CRM, Notion, Slack, Google Workspace, calendars, forms, enrichment tools, etc.) via webhooks/APIs so data flows automatically and GTM processes run “always-on.”
• Tracking, Attribution & Reporting: You ensure we have reliable funnel data: clean source logic, campaign/UTM standards, lead and deal attribution, and dashboards for pipeline, conversion, CAC/payback signals (depending on maturity).
• Experimentation Engine: You build infrastructure that enables rapid testing of growth experiments (messaging, channels, targeting, sequencing) — including measurability, documentation and learnings.
• Enablement & Documentation: You document systems, create playbooks and train Sales/Marketing so processes remain stable even without you.

GTM Engineer – Go-to-Market Systems, Revenue Automation

Artificial Intelligence

• As a freelance AI & Automation Specialist, you will act as our 'architect of efficiency'.
• You identify bottlenecks across our sales, marketing, and operations teams and resolve them through intelligent workflows (n8n, Make, Zapier) and the application of AI tools.
• You help us scale faster without hiring linearly more staff for repetitive tasks.
• Workflow Architecture: You analyze our existing processes (sales pipeline, onboarding, support) and build robust automations using tools like Make (formerly Integromat) or n8n.
• AI Integration: You implement LLMs (e.g., OpenAI API, Claude) into our workflows to automate tasks such as lead qualification, email drafting, or data analysis.
• Tech Stack Integration: You connect our tools (e.g., CRMs like HubSpot/Pipedrive, Slack, Notion, Google Workspace) seamlessly so data flows automatically.
• Custom Scripting: Where no-code reaches its limits, you write small scripts (Python/JavaScript) to complete the last mile of integration.
• Empowerment: You train our team on using the new AI tools and produce documentation to ensure solutions remain maintainable.

AI Operations, Workflow Specialist

• As a Freelance AI & Automation Specialist, you are our "Architect of Efficiency".
• You identify bottlenecks in our Sales, Marketing, and Operations teams and resolve them with intelligent workflows (n8n, Make, Zapier) and the use of AI tools.
• Workflow architecture: You analyze our existing processes (sales pipeline, onboarding, support) and build robust automations using tools like Make (formerly Integromat) or n8n.
• AI integration: You implement LLMs (e.g., OpenAI API, Claude) into our workflows to automate tasks such as lead qualification, email drafting, and data analysis.
• Tech stack integration: You connect our tools (e.g., CRMs like HubSpot/Pipedrive, Slack, Notion, Google Workspace) so data flows automatically and seamlessly.
• Custom scripting: Where no-code reaches its limits, you write small scripts (Python/JavaScript) to cover the final mile of integration.
• Empowerment: You train our team on the new AI tools and produce documentation so the solutions remain maintainable.

Freelance AI Operations, Workflow Specialist

Data Analyst

• Be the analytical backbone of the company: Turn complex data into clear insights that inform product strategy, feature impact, and business decisions.
• Partner across domains: Support stakeholders in Product, Revenue Operations, and Marketing with reliable analyses tailored to their goals.
• Discover what truly matters: Run exploratory analyses, form and validate hypotheses, and help the team continuously improve the product through data-driven learning.
• Own product reporting end-to-end: Build and maintain dashboards, deep dives, and ad-hoc analyses that create shared clarity for product, design, and engineering teams.
• Create direct customer value: Deliver meaningful insights to our largest customers, helping them better understand and optimize their own data.
• Shape and safeguard our data model: Co-develop and evolve dbt models with Data Scientists, ensuring high data quality, consistency, and trust.
• Collaborate deeply across Roger: Work closely with product managers, engineers, designers, and founders to enable smarter, faster decisions across the company.

Data Analyst, SaaS – Healthtech

Product Analyst

• Be the product team’s analytical backbone
• Uncover what matters
• Own our product reporting stack
• Drive direct customer value
• Shape the data model
• Collaborate across the company

GTM Engineer – Go-to-Market Systems, Revenue Automation

AI Operations, Workflow Specialist

Freelance AI Operations, Workflow Specialist

Data Analyst, SaaS – Healthtech

Product Analyst – Healthtech