Rocky Talkie

Brand Manager

• Provide leadership and development to the brand and creative teams
• Set clear priorities, workflows, and standards for how brand work gets done
• Provide thoughtful feedback that improves the work of designers, writers, photographers, and partners
• Help identify when and where we should invest in additional internal or external support as the brand grows
• Help evolve Rocky Talkie’s brand voice, narrative, and positioning
• Clarify and articulate what makes our products different in ways that resonate with users by translating detailed product features into real-world benefits
• Shape brand and messaging strategies for new customer segments and international communities where Rocky Talkie has limited awareness
• Ensure consistency across website, packaging, email, social, and partnerships
• Help articulate a brand that resonates with both passionate outdoor users and professional, commercial, and institutional customers who prioritize reliability and trust
• Build the story behind the brand by leaning into our best-in-class products, small business roots, and our dedication to craftsmanship in all forms, from radios to customer service.
• Lead the development of thoughtful brand and educational content, including:
• - Activity-specific guides and resources on backcountry communication and safety
• - Product storytelling that builds understanding and trust
• - Content that supports both inspiration and practical value
• Provide creative direction and feedback that elevates the quality and consistency of all brand work
• Manage the creative pipeline for ads, social posts, emails, website content, in-store displays, and all other brand assets
• Collaborate with creative partners (designers, photographers, filmmakers, writers) to bring ideas to life
• Help balance lifestyle storytelling with deeper, more informative content
• Support Rocky Talkie’s role as a trusted voice in backcountry communication
• Build relationships with guides, educators, athletes, SAR professionals, non-profits, and other credible partners
• Help shape ambassador and partnership efforts to prioritize authenticity and alignment
• Look for opportunities where Rocky Talkie can contribute meaningfully to the outdoor community
• Lead brand-side strategy for product launches and key campaigns
• Work closely with eCommerce and performance marketing to ensure strong alignment between brand and growth efforts
• Help ensure campaigns are rooted in real product value and customer understanding
• Work closely with product and leadership to deeply understand Rocky Talkie’s products
• Translate product decisions into clear, compelling stories for customers
• Be a collaborative voice in discussions where brand trust and perception matter