Rockstar

Director of Brand

Rockstar

full-time

Posted on:

Location Type: Hybrid

Location: Los Angeles • California • United States

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Job Level

Lead

About the role

  • Steward the brand’s positioning, voice, visual identity, and cultural POV
  • Ensure consistency and quality across all brand touchpoints
  • Evolve the brand thoughtfully as the company scales without diluting its core
  • Own creative execution across packaging, campaigns, content, web, and collateral
  • Review, refine, and elevate all creative assets to ensure brand integrity
  • Work hands-on with designers, photographers, illustrators, and creative partners
  • Own the social presence across platforms (TikTok, Meta, Pinterest, Substack, etc.)
  • Set content strategy, cadence, formats, and tone
  • Partner with creators and internal resources to produce content that feels native and culturally fluent
  • Track engagement and qualitative signals, not just vanity metrics
  • Build and own the creator strategy
  • Identify, recruit, and manage creators aligned with the brand’s world
  • Shape seeding programs, long-term partnerships, and co-created moments
  • Build community marketing programs that turn customers into advocates
  • Own customer experience operations, including CX workflows and partners
  • Ensure issues are resolved quickly and consistently
  • Track operational drivers of customer satisfaction and retention
  • Protect the end-to-end product and unboxing experience
  • Partner closely with Growth to ensure brand and performance reinforce each other
  • Work with Ops and manage CX to ensure the brand shows up in every detail
  • Manage agencies, freelancers, and creative partners
  • Hire and develop internal brand, social, and creative team members as the company grows
  • Build brand systems, guidelines, and playbooks that scale

Requirements

  • 6–10 years of experience in brand, creative, social, or cultural marketing
  • Experience at a culturally relevant DTC or lifestyle brand
  • Hands-on ownership of brand expression across channels
  • Deep familiarity with social, influencer, and creator ecosystems

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
content strategycreative executioncustomer experience operationscommunity marketingbrand systemsbrand guidelinessocial media managementinfluencer marketingcreator strategycampaign management
Soft skills
leadershipcollaborationcommunicationcreativityproblem-solvingstrategic thinkingadaptabilityrelationship managementteam developmentcultural fluency