Rockstar

Director of Brand

Rockstar

full-time

Posted on:

Location Type: Hybrid

Location: Los Angeles • California • United States

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Lead

About the role

  • Steward the brand’s positioning, voice, visual identity, and cultural POV
  • Ensure consistency and quality across all brand touchpoints
  • Evolve the brand thoughtfully as the company scales without diluting its core
  • Own creative execution across packaging, campaigns, content, web, and collateral
  • Review, refine, and elevate all creative assets to ensure brand integrity
  • Work hands-on with designers, photographers, illustrators, and creative partners
  • Own the social presence across platforms (TikTok, Meta, Pinterest, Substack, etc.)
  • Set content strategy, cadence, formats, and tone
  • Partner with creators and internal resources to produce content that feels native and culturally fluent
  • Track engagement and qualitative signals, not just vanity metrics
  • Build and own the creator strategy
  • Identify, recruit, and manage creators aligned with the brand’s world
  • Shape seeding programs, long-term partnerships, and co-created moments
  • Build community marketing programs that turn customers into advocates
  • Own customer experience operations, including CX workflows and partners
  • Ensure issues are resolved quickly and consistently
  • Track operational drivers of customer satisfaction and retention
  • Protect the end-to-end product and unboxing experience
  • Partner closely with Growth to ensure brand and performance reinforce each other
  • Work with Ops and manage CX to ensure the brand shows up in every detail
  • Manage agencies, freelancers, and creative partners
  • Hire and develop internal brand, social, and creative team members as the company grows
  • Build brand systems, guidelines, and playbooks that scale

Requirements

  • 6–10 years of experience in brand, creative, social, or cultural marketing
  • Experience at a culturally relevant DTC or lifestyle brand
  • Hands-on ownership of brand expression across channels
  • Deep familiarity with social, influencer, and creator ecosystems
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategycreative executioncustomer experience operationscommunity marketingbrand systemsbrand guidelinessocial media managementinfluencer marketingcreator strategycampaign management
Soft Skills
leadershipcollaborationcommunicationcreativityproblem-solvingstrategic thinkingadaptabilityrelationship managementteam developmentcultural fluency