Senior Digital Marketing Analyst
Roche
full-time
Posted on:
Location Type: Office
Location: Hyderabad • India
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Job Level
About the role
- Collaborating with stakeholders and business partners to establish and validate metrics for capturing the performance of digital experiences
- Analyzing metrics related to website performance, engagement levels, and the success of email campaigns
- Collecting, analyzing, and interpreting customer, marketing, and web behavioral data to identify patterns, trends, and optimization opportunities
- Creating dashboards, reports, and data visualizations to track digital performance metrics across channels (email, website, and social media)
- Suggesting enhancements and conducting A/B testing on the user experience by analyzing web traffic data, email campaign performance, etc.
- Providing ad hoc analyses, insights, and recommendations to business partners on the tactic performance, engagement, and effectiveness of digital campaigns
- Collaborating with cross-functional stakeholders (marketing and analytics teams) to define KPIs and optimize digital journeys
- Developing a strong understanding of content strategy, SEO fundamentals, and digital campaign performance metrics
- Serving as a trusted analytics partner to business teams, ensuring data accuracy, consistency, and relevance
- Mentoring junior team members and training partners on analytics tools, tracking best practices, and reporting frameworks
Requirements
- Bachelor’s Degree (computer science, engineering, or other technical disciplines)
- 3-6 years of digital marketing technology experience, preferably in life sciences or healthcare
- PG diploma/ certification in tools in digital analytics space is preferred
- Strong understanding of digital marketing channels – including email, website, social media, paid campaigns and other tactics
- Knowledge of attribution modeling, website performance optimization, A/B testing, conversion management, traffic analysis, website/email performance optimization and reporting tools
- Knowledge of email campaign performance metrics (open rate, CTR, bounce, conversion) and ability to interpret these to derive actionable insights
- Hands-on experience with web analytics platforms (Google Analytics, Adobe Analytics), reporting & dashboarding in AEM
- Experience or working knowledge of Google Tag Manager (GTM) for event and tag implementation
- Proficiency in tools like Omnibug, Adobe Cloud Debugger, Adobe Launch, and Google Optimise
- Exposure to web development with Adobe experience extensions is optional
- Experience in advanced SQL and database topics including query optimization, performance tuning, partitioning, etc.
- In-depth knowledge of Microsoft Excel/Google Sheet
- Excellent problem-solving skills, details-oriented with a focus on quality and accuracy
- Strong verbal and written communication skills, proficient in interacting with Senior Leadership
- Proven track record of meeting or exceeding objectives and goals
- Life science industry experience is preferred.
Benefits
- All Roche employees are expected to effectively contribute to cross-functional collaboration and coordination and comply with all laws, regulations, policies & procedures that govern our business.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketing technologyA/B testingattribution modelingwebsite performance optimizationtraffic analysisemail campaign performance metricsadvanced SQLdata visualizationreporting toolscontent strategy
Soft skills
problem-solvingdetails-orientedcommunicationmentoringcollaborationanalytical thinkinginsight generationstakeholder engagementtrainingquality focus
Certifications
Bachelor’s DegreePG diploma in digital analytics