Roadway Moving

Public Relations Manager

Roadway Moving

full-time

Posted on:

Location Type: Hybrid

Location: Bronx • New York • United States

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Salary

💰 $90,000 - $110,000 per year

About the role

  • Develop and execute a national earned media strategy focused on credibility and authority
  • Build and maintain relationships with tier-1 outlets (NYT, WSJ, Forbes, Bloomberg, CNBC, etc.)
  • Secure executive interviews, expert commentary, and feature placements tied to housing, relocation, and entrepreneurship
  • Create compelling founder narratives aligned with company growth and premium positioning
  • Build and manage an annual earned calendar aligned to peak season and expansion markets
  • Track and report on impact metrics beyond impressions (branded search lift, inquiries, referral signals)
  • Secure AI-indexable coverage that strengthens citation visibility in AI search platforms
  • Support CEO visibility through curated speaking opportunities and coordinated media coverage
  • Develop strategic celebrity or cultural collaborations that drive earned amplification
  • Establish local authority in expansion markets through regional media and business journal placements

Requirements

  • 5–8 years of PR, communications, or earned media experience
  • Proven track record securing national media placements
  • Strong media relationships across business, real estate, luxury, or lifestyle verticals
  • Exceptional writing and storytelling skills
  • Demonstrated experience leveraging AI tools (e.g., ChatGPT, media intelligence platforms, AI search monitoring tools) to enhance pitching strategy, coverage tracking, and authority-building initiatives.
  • Experience tying PR performance to business outcomes
  • Understanding of search evolution, AI discovery, and authority signals
  • Strategic thinker with strong execution capability
  • Comfortable operating in a fast-moving, growth-stage environment
  • Preferred background in real estate, luxury services, founder-led brands, or high-growth companies.
Benefits
  • Hybrid schedule: 2-3 days in office after initial onboarding
  • Equal opportunity employer committing to diversity and inclusion in the workplace.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
earned media strategymedia placementsimpact metricsstorytellingPR performance measurementsearch evolutionauthority signalsstrategic collaborationsexecutive visibilityrelationship building
Soft Skills
strategic thinkingexecution capabilitywriting skillsstorytelling skillsrelationship managementcommunication skillsadaptabilitycreativitycollaborationproblem-solving