Ro

Associate Director, Growth

Ro

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $168,300 - $200,000 per year

Job Level

Senior

About the role

  • Own portfolio performance outcomes across SDF, driving growth within CPA guardrails and LTV-based benchmarks.
  • Quarterback the full paid channel mix (paid social, search, YouTube/online video, affiliate, partner/endorser investments, offline), partnering with channel managers to set goals and priorities, unblock execution, and improve results.
  • Fuel creative-led growth by optimizing a creative testing engine that produces hundreds of net-new assets per month across in-house, UGC, agency, and external resources, and working closely with internal teams to drive high output at high quality.
  • Establish and refine quarterly roadmaps for channel focus, testing priorities, and where the team should invest time, dollars, and effort—then iterate based on learnings and performance data.
  • Monitor performance daily across KPIs using tools like Mixpanel, Hex, and channel platforms; identify drivers, proactively flag anomalies, and recommend corrective actions quickly.
  • Serve as the owner of paid conversion metrics and constantly identify, size and advocate for new opportunities to drive CVR gains across the full funnel, from ad to checkout.
  • Guide our CRM efforts across the lifecycle journey, from acquisition through to retention and with an eye on how CRM campaigns mesh tightly with our paid channel strategy.
  • Own and refine the operating model for how we establish and pursue business goals. Rally the core team and stakeholders against priorities and key decisions to move with clarity and speed.
  • Drive improvement in our performance asset creation process, including Airtable/workflow prioritization, review SLAs, and bottleneck removal to maintain high creative throughput.
  • Become an expert in our marketing and data stack and collaborate closely with the Growth Analytics team to develop improved performance measurement – through both the buildout of new tools as well as the application of incrementality principles to run tests and experiments.
  • Partner with FP&A on payback analysis, pricing strategy, financial forecasting and monthly reconciliation (credits, billing issues, accrual accuracy)

Requirements

  • 8 - 10 years of proven experience driving performance marketing at scale, including ownership of budgets within paid marketing programs with 8-to-9 figure annual spend budgets, and 8-figure paid social budgets specifically.
  • Deep “hands on keyboard” experience and spend ownership responsibility as channel manager in previous roles, with strong expertise in paid social.
  • Strong creative judgment and a track record of deftly balancing brand and performance considerations to scale creative output without sacrificing quality.
  • Ability to operate as a cross-channel integrator: comfortable going deep in platforms and data (even if you’re not the day-to-day channel owner) and partnering effectively with specialists.
  • Clear communicator (both written and verbal) with ability to work effectively across junior and senior stakeholders alike.
  • High analytical fluency and comfort in self-serve diagnosis (Mixpanel and paid platform data); ability to translate insights into clear action plans.
  • Strong experimentation and funnel/CRO mindset with a deep understanding of how landing pages, funnels, and lifecycle work together with paid media.
  • Familiarity with incrementality and measurement approaches (use of frameworks/tools like Haus a plus).
  • Demonstrated ability to use AI to create leverage in creative development workflows, insight generation, iteration speed, or operational throughput.
  • Mission alignment: genuine excitement to work on categories like Sexual Health and Dermatology and to serve the needs of those patients through our growth efforts
Benefits
  • Full medical, dental, and vision insurance + OneMedical membership
  • Healthcare and Dependent Care FSA
  • 401(k) with company match
  • Flexible PTO
  • Wellbeing + Learning & Growth stipends
  • Paid parental leave + Fertility benefits
  • Pet insurance
  • Student loan refinancing
  • Virtual resources for mindfulness, counseling, and fitness
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingpaid marketing programspaid socialcreative testingconversion rate optimizationdata analysisfunnel optimizationincrementality measurementAI in creative developmentfinancial forecasting
Soft Skills
creative judgmentcross-channel integrationclear communicationanalytical fluencyexperimentation mindsetstakeholder managementproblem-solvingcollaborationleadershipadaptability