Ro

Associate Manager, Performance Marketing – Partnerships

Ro

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $102,000 - $120,000 per year

About the role

  • Generate net-new creative ideas and build a UGC-based creative testing roadmap for our SDF businesses (sexual health, dermatology, fertility) based on performance insights, best practices, social trends.
  • Source and manage high-performing creators/partners end-to-end to produce paid social assets (storyboarding → briefing → negotiating → feedback → delivery). Build a repeatable pipeline/system.
  • Understand performance marketing and measurement (think: user acquisition, CAC, creative velocity for ads on Meta, Tiktok, Youtube, and more) to identify patterns and use data to create a tight feedback loop (performance → insight → new briefs)
  • Coordinate internal flows from idea to launch. Work with brand designers, product marketing, legal, and growth to ship a high velocity of on brand, high performing creative.
  • Independently manage day-to-day execution and drive process optimization, making data-driven decisions in partnership with a channel lead on higher-impact strategic shifts.

Requirements

  • 3–6 years of experience in performance marketing, UGC, influencer marketing, or related roles, ideally at a high growth consumer business (in house experience preferred).
  • Command of performance/growth marketing fundamentals and analysis (paid social creative, growth marketing metrics, test and learn) and experience with accountability for outcomes
  • Deep understanding of social platforms, creator content, and great creative judgment for performance UGC (scripts/hooks/CTAs; gives direct, actionable feedback).
  • Strong writing skills, especially when it comes to creative briefs and external communication with creators and partners.
  • Operationally strong (process building, project management, clear briefs, tight timelines) and highly organized.
  • Strong relationship management and negotiation; comfortable partnering and influencing cross-functionally.
  • Curiosity, coachability, and a track record of applying feedback to improve performance
  • Ability to independently own a body of work end-to-end, setting priorities, making day-to-day decisions, and driving execution with minimal oversight while aligning on higher-level strategy.
Benefits
  • Full medical, dental, and vision insurance + OneMedical membership
  • Healthcare and Dependent Care FSA
  • 401(k) with company match
  • Flexible PTO
  • Wellbeing + Learning & Growth reimbursements
  • Paid parental leave + Fertility benefits
  • Pet insurance
  • Student loan refinancing
  • Virtual resources for mindfulness, counseling, and fitness
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingUGCinfluencer marketingpaid social creativegrowth marketing metricscreative testingdata-driven decision makingprocess optimizationproject managementcreative briefs
Soft Skills
strong writing skillsrelationship managementnegotiationorganizational skillscuriositycoachabilityindependenceprioritizationinfluencingfeedback application