RevOpsforce

Marketing Operations

• Collaborate with marketing, sales operations, and business stakeholders to understand current priorities, backlog items, and desired outcomes.
• Translate defined business requirements into scalable Pardot and Salesforce functionality.
• Build and optimize Engagement Studio programs, segmentation, nurtures, automation rules, completion actions, dynamic lists, forms, landing pages, and campaign workflows.
• Implement and refine lead scoring, grading, qualification logic, and lifecycle management aligned to current go-to-market strategy.
• Partner with Salesforce stakeholders to ensure lead and contact workflows, routing logic, field mapping, and sync behavior operate effectively across systems.
• Improve database health by identifying gaps related to duplication, stale data, enrichment, and overall marketing automation hygiene.
• Evaluate current website tracking and campaign attribution setup, troubleshoot tracking issues, and improve visibility into prospect activity and engagement.
• Recommend and implement practical enhancements that improve usability, reporting, sales visibility, and marketing execution speed.
• Help establish core operational standards, documentation, naming conventions, and scalable ways of working within Pardot.
• Provide informed guidance on feature gaps, plugin-equivalent functionality, and best-practice approaches based on deep platform knowledge.
• Surface additional opportunities for improvement while executing against immediate priorities, helping maintain a clear and actionable backlog.
• Support reporting and insight generation across campaign performance, engagement trends, and operational effectiveness.

Marketing Operations Manager, Automation – Fractional

Consultant

Senior Consultant, Pardot/SFDC

Director

• Lead workforce planning for Sales, with opportunities to expand into Customer Success and Marketing
• Design scalable GTM workforce blueprints (roles, segmentation, coverage models, overlays)
• Build driver-based capacity models (quota capacity, ramp curves, productivity ratios, attrition assumptions)
• Define hiring velocity requirements tied to growth objectives
• Quantify ROI and payback periods for workforce investments
• Establish quarterly and annual workforce planning processes
• Lead executive strategy workshops

Marketing Operations Manager, Automation – Fractional

Senior Consultant, Pardot/SFDC

Director, Revenue Capacity – Workforce Planning