Senior Consultant, Pardot/SFDC
RevOpsforce
contract
Posted on:
Location Type: Remote
Location: United States
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Job Level
Tech Stack
About the role
- Collaborate with marketing, sales operations, and business stakeholders to understand current priorities, backlog items, and desired outcomes.
- Translate defined business requirements into scalable Pardot and Salesforce functionality.
- Build and optimize Engagement Studio programs, segmentation, nurtures, automation rules, completion actions, dynamic lists, forms, landing pages, and campaign workflows.
- Implement and refine lead scoring, grading, qualification logic, and lifecycle management aligned to current go-to-market strategy.
- Partner with Salesforce stakeholders to ensure lead and contact workflows, routing logic, field mapping, and sync behavior operate effectively across systems.
- Improve database health by identifying gaps related to duplication, stale data, enrichment, and overall marketing automation hygiene.
- Evaluate current website tracking and campaign attribution setup, troubleshoot tracking issues, and improve visibility into prospect activity and engagement.
- Recommend and implement practical enhancements that improve usability, reporting, sales visibility, and marketing execution speed.
- Help establish core operational standards, documentation, naming conventions, and scalable ways of working within Pardot.
- Provide informed guidance on feature gaps, plugin-equivalent functionality, and best-practice approaches based on deep platform knowledge.
- Surface additional opportunities for improvement while executing against immediate priorities, helping maintain a clear and actionable backlog.
- Support reporting and insight generation across campaign performance, engagement trends, and operational effectiveness.
Requirements
- 7+ years of experience in marketing operations or marketing automation, with significant hands-on experience in Pardot / Marketing Cloud Account Engagement.
- Strong expertise in Salesforce and its integration with marketing automation workflows.
- Demonstrated success building and optimizing lead management processes, scoring models, nurtures, and campaign automation in fast-paced B2B environments.
- Experience troubleshooting sync, tracking, routing, and attribution issues across marketing and sales systems.
- Strong understanding of database management, data hygiene, enrichment, deduplication, and lifecycle operations.
- Ability to work from an existing strategic direction and convert priorities into fast, high-quality execution.
- Comfort operating as both builder and advisor, with the judgment to recommend improvements without requiring a lengthy discovery phase.
- Excellent communication skills and the ability to translate technical platform concepts into clear business recommendations.
- Highly organized, self-directed, and able to manage multiple priorities with speed and precision.
- Experience with tools such as ZoomInfo, Google Tag Manager, and other common go-to-market technologies is preferred.
- Pardot / Account Engagement and Salesforce certifications are strongly preferred.
Benefits
- We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
PardotSalesforcelead managementcampaign automationdatabase managementdata hygienededuplicationlifecycle operationslead scoringmarketing automation
Soft Skills
communication skillsorganizational skillsself-directedability to manage multiple prioritiesjudgmentcollaborationproblem-solvingstrategic thinkingexecution speedadvisory skills
Certifications
Pardot certificationSalesforce certification