RetailMeNot

Account Executive

• Exceed ambitious sales targets by identifying, prospecting, and closing new business opportunities with advertising agencies serving QSR and CPG clients.
• Develop and maintain strong, long-lasting relationships with key decision-makers at agencies, including media planners, buyers, and account directors.
• Articulate the value proposition of our CPV video advertising platform, tailoring presentations and proposals to meet the specific objectives and challenges of agency clients.
• Stay abreast of industry trends, competitive landscape, and client needs within the QSR and CPG sectors to inform sales strategies and product development.
• Work closely with internal teams, including Ad Operations, Marketing, and Product, to ensure seamless campaign execution and client satisfaction.
• Accurately forecast sales pipeline and provide regular reports on sales activities and progress towards goals.
• Lead contract negotiations to secure favorable terms for both the client and the company.

Account Director, Video Content

Copywriter

• Write and edit short- and long-form marketing copy across web, social, landing pages, video scripts, and lifecycle channels for multiple campaigns in a fast-paced environment
• Develop campaign messaging frameworks, headlines, taglines, CTAs, and supporting copy in partnership with design and marketing
• Support seasonal moments and tentpole campaigns (e.g., Black Friday, SaveCation, brand milestones)
• Translate promotions, deals, and savings opportunities into clear, shopper-friendly storytelling
• Optimize copy using performance data, A/B testing insights, and channel best practices
• Balance brand voice with clarity, urgency, and relevance—without sacrificing trust
• Partner closely with brand designers to concept and execute campaigns where copy and design are developed together
• Help define, maintain, and evolve RetailMeNot’s brand voice, tone, and copy guidelines
• Audit and refresh existing content to improve clarity, consistency, and effectiveness
• Participate in brainstorming, creative reviews, and rapid iteration

Account Director, Video Content

Brand Copywriter