RetailMeNot

Brand Copywriter

RetailMeNot

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $75,000 - $85,000 per year

About the role

  • Write and edit short- and long-form marketing copy across web, social, landing pages, video scripts, and lifecycle channels for multiple campaigns in a fast-paced environment
  • Develop campaign messaging frameworks, headlines, taglines, CTAs, and supporting copy in partnership with design and marketing
  • Support seasonal moments and tentpole campaigns (e.g., Black Friday, SaveCation, brand milestones)
  • Translate promotions, deals, and savings opportunities into clear, shopper-friendly storytelling
  • Optimize copy using performance data, A/B testing insights, and channel best practices
  • Balance brand voice with clarity, urgency, and relevance—without sacrificing trust
  • Partner closely with brand designers to concept and execute campaigns where copy and design are developed together
  • Help define, maintain, and evolve RetailMeNot’s brand voice, tone, and copy guidelines
  • Audit and refresh existing content to improve clarity, consistency, and effectiveness
  • Participate in brainstorming, creative reviews, and rapid iteration

Requirements

  • 4-5 years of experience writing brand and marketing copy in fast-paced in-house or agency environments
  • Strong portfolio demonstrating campaign, brand, and performance-aware copy across multiple channels
  • Proven ability to write both storytelling-driven content (social, video, long-form email) and conversion-focused copy (push, CTAs, paid)
  • Experience working closely with designers and cross-functional partners
  • Familiarity with SEO, conversion principles, and A/B testing
  • Highly organized with strong attention to detail and deadlines
  • Bachelor’s degree in Marketing, Advertising, Creative Writing, or related field (or equivalent experience)
Benefits
  • comprehensive medical, dental, and vision coverage
  • life and disability benefits
  • Flexible Spending Accounts (FSAs)
  • 401(k) with company match
  • Employee Stock Purchase Plan
  • Flexible Time Off
  • Volunteer Time Off
  • paid holidays
  • family building and caregiving support
  • generous Family Care and Parental leave
  • Fitness Reimbursement
  • access to wellness programs
  • creating an environment where everyone feels valued, respected, and empowered to succeed
  • Employee Resource Groups
  • company-sponsored events
  • regular opportunities for professional growth through educational support, mentorship programs, and career development resources
  • employee engagement programs and recognition awards
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing copywritingA/B testingSEOcampaign messagingstorytellingconversion-focused copycontent auditingcopy optimizationbrand voice developmentperformance data analysis
Soft Skills
attention to detailorganizational skillscollaborationcreativitytime managementcommunicationadaptabilityproblem-solvingbrainstormingiteration
Certifications
Bachelor’s degree in MarketingBachelor’s degree in AdvertisingBachelor’s degree in Creative Writing