Growth Marketing Lead, Paid Acquisition
Replit
full-time
Posted on:
Location Type: Hybrid
Location: Foster City • California • United States
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Salary
💰 $165,000 - $215,000 per year
Job Level
About the role
- Own and optimize paid acquisition across PLG channels
- Accountability for self-serve new user acquisition and paid channel efficiency
- Manage multi-million dollar media budgets focusing on CAC efficiency
- Identify performance gaps and inefficiencies in existing campaigns
- Drive continuous optimization and a rigorous testing culture
- Design and run structured A/B and multivariate experiments
- Lead channel expansion efforts based on emerging acquisition opportunities
- Partner with Creative and Design teams to develop high-performing ad assets
- Build measurement infrastructure and ensure accurate attribution of paid channels
Requirements
- 7+ years of performance marketing experience with expertise specifically in SEM/Paid Search
- Experience with other channels such as paid social, display, programmatic, and affiliate channels
- Proven track record inheriting and improving an existing paid acquisition program
- Deep fluency in performance measurement and attribution models
- Strong analytical skills — comfortable pulling data, building dashboards
- Experience marketing consumer or prosumer SaaS products with a product-led or freemium growth model
Benefits
- Competitive Salary & Equity
- 401(k) Program with a 4% match
- Health, Dental, Vision and Life Insurance
- Short Term and Long Term Disability
- Paid Parental, Medical, Caregiver Leave
- Commuter Benefits
- Monthly Wellness Stipend
- Autonomous Work Environment
- In Office Set-Up Reimbursement
- Flexible Time Off (FTO) + Holidays
- Quarterly Team Gatherings
- In Office Amenities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance marketingSEMpaid searchpaid socialdisplay advertisingprogrammatic advertisingaffiliate marketingA/B testingmultivariate testingdata analysis
Soft Skills
analytical skillsaccountabilityoptimizationleadershipcollaborationcommunicationproblem-solvingcreativitystrategic thinkingattention to detail