Rentokil Initial

Global Head of Marketing – Pest Control

Rentokil Initial

full-time

Posted on:

Location Type: Hybrid

Location: Crawley • United Kingdom

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Job Level

Lead

About the role

  • Drive the commercialisation of pest control solutions across the group, including existing core solutions, digital platforms (PestConnect) and new innovation. Facilitate and share industry best practices.
  • Lead the strategic agenda for the category including opportunity gap analysis and forward roadmap development
  • Lead the go-to-market (GTM) strategy for internally developed pest control hardware and solutions.
  • Define market requirements and product specifications for new pest control innovations.
  • Develop differentiated value propositions and service offerings that address customer needs, collaborating with regional business units to ensure successful implementation across all markets.
  • Provide comprehensive launch support encompassing all commercial elements: market, customer and competitor analysis, market targeting, pricing strategy, marketing campaigns, internal stakeholder engagement, training programs and performance analytics.
  • Establish clear performance criteria and tracking methodologies with stakeholders prior to launch.
  • Monitor, measure, and report on post-launch performance to both central leadership and in country teams.
  • Document and disseminate learnings and success stories to optimize future launches and campaigns.
  • Coordinate project delivery activities to ensure local teams are fully equipped and positioned to maximize benefits upon market entry.
  • Facilitate seamless handover and implementation support across regions.
  • Support Rentokil brand positioning by creating compelling content that reinforces the company’s expertise in pest control.
  • Serve as the primary thought leader for pest control solutions, maintaining comprehensive awareness of company activities, competitive landscape, and evolving customer needs across industry sectors, company sizes, and stakeholder roles.
  • Cultivate relationships and develop business intelligence to identify best practices that can be scaled into repeatable models for international deployment
  • Drive initiative sharing and best practice adoption to generate incremental revenue exceeding £10 million annually

Requirements

  • A passionate business marketeer, with understanding and practical experience of proposition development, global-scale launches and marketing levers.
  • Strong commercial skills demonstrated in a B2B environment.
  • Demonstrable, successful launch of integrated communication campaigns.
  • Experience of all aspects of the marketing mix, including segmentation, proposition development, customer insight and profiling.
  • Strong marketing planning and implementation experience; ability to think strategically and act tactically at pace.
  • Demonstrable record of take-to-market delivery in challenging environment with challenging lead times.
  • A proven track record of managing and mentoring high-performing marketing teams.
  • Project Management experience and the ability to manage multiple projects and work streams simultaneously.
  • Results-oriented with a strong track record of meeting stretch goals.
  • Strong communicator who can operate and build relationships at all levels, gaining respect and credibility. Ability to motivate cross-functional teams to deliver and influence senior decision makers to gain commitment.
  • Innovative and has the ability to identify new opportunities in a crowded competitive marketplace
  • 4-7 years business to business marketing experience with a business degree or marketing qualification.
  • Fluency in an additional languages is highly desirable.
Benefits
  • Competitive Salary and Bonus scheme
  • Private Health Insurance Scheme
  • Enrollment in our company pension scheme.
  • Exciting discounts and cashback offers from over 3,000 retailers with RI Rewards.
  • Employee Assistance Programme (EAP) - free to access and available 24/7 to you, your family, and friends.
  • Long service recognition - includes an extra five days of annual leave entitlement after five years of service.
  • Refer a Friend - earn up to £1,000 for referring someone to work for Rentokil Initial.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
proposition developmentglobal-scale launchesintegrated communication campaignsmarketing mixsegmentationcustomer insightmarketing planningproject managementtake-to-market deliveryperformance analytics
Soft Skills
strong commercial skillsstrategic thinkingtactical actionresults-orientedstrong communicatorrelationship buildingteam motivationmentoringinnovativebusiness intelligence
Certifications
business degreemarketing qualification