Rentokil Initial

Content and Copywriting Specialist

Rentokil Initial

contract

Posted on:

Location Type: Hybrid

Location: Crawley • 🇬🇧 United Kingdom

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Job Level

Mid-LevelSenior

About the role

  • Support the Digital Content Marketing Manager by writing, editing, and optimising high-performing digital content and copy
  • Create and refine content to improve performance, visibility, and lead flow
  • Draft, edit, and optimise digital copy for various digital marketing projects
  • Implement content strategy based on SEO, CRO, and UX insights
  • Maintain editorial standards and uphold clear guidelines
  • Conduct content audits to improve quality and performance
  • Partner with teams for actionable insights to enhance content performance
  • Maintain clear documentation and communication for projects
  • Engage with local markets for accurate scoping and delivery of content projects

Requirements

  • 3+ years of hands-on experience writing, editing, and publishing high-quality digital content that delivers measurable results (reach, engagement, leads, and SEO performance)
  • Copywriting and editing experience within a commercial or marketing environment, ideally in a service-led industry
  • Strong understanding of SEO best practices, with the ability to integrate keyword strategy naturally into copy
  • Strong editorial judgment and creative flair for developing engaging, technically accurate, and persuasive short-form and long-form copy
  • Excellent written and verbal communication skills, with the ability to simplify complex topics for diverse audiences and stakeholders
  • Experience in working within a global organisation
  • Experience writing and editing within a publishing or editorial environment
  • Familiarity with web content management systems (CMS) and the end-to-end process of publishing and maintaining digital content
  • Experience in content promotion and inbound marketing is an advantage
  • Design experience using Canva/Adobe
  • Proficiency in keyword research and competitor analysis
  • Experience in Google Analytics to report on performance and campaign effectiveness
  • Degree-level qualification in Marketing, Digital, or similar, or an equivalent Marketing-based qualification.
Benefits
  • - Competitive salary
  • - Hybrid working
  • - Rentokil Initial Reward Scheme
  • - 23 days holiday, plus 8 bank holidays
  • - Employee Assistance Programme
  • - Death in service benefit
  • - Healthcare
  • - Free parking

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
copywritingeditingSEOCROUXcontent strategycontent auditskeyword researchcompetitor analysisinbound marketing
Soft skills
editorial judgmentcreative flairwritten communicationverbal communicationsimplifying complex topicscollaborationattention to detailproject documentationstakeholder engagementperformance optimization
Certifications
degree in Marketingdegree in Digitalequivalent Marketing-based qualification