Rentokil Initial

Content and Copywriting Specialist

Rentokil Initial

contract

Posted on:

Location Type: Hybrid

Location: Crawley • United Kingdom

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Support the Digital Content Marketing Manager by writing, editing, and optimising high-performing digital content and copy
  • Create and refine content to improve performance, visibility, and lead flow
  • Draft, edit, and optimise digital copy for various digital marketing projects
  • Implement content strategy based on SEO, CRO, and UX insights
  • Maintain editorial standards and uphold clear guidelines
  • Conduct content audits to improve quality and performance
  • Partner with teams for actionable insights to enhance content performance
  • Maintain clear documentation and communication for projects
  • Engage with local markets for accurate scoping and delivery of content projects

Requirements

  • 3+ years of hands-on experience writing, editing, and publishing high-quality digital content that delivers measurable results (reach, engagement, leads, and SEO performance)
  • Copywriting and editing experience within a commercial or marketing environment, ideally in a service-led industry
  • Strong understanding of SEO best practices, with the ability to integrate keyword strategy naturally into copy
  • Strong editorial judgment and creative flair for developing engaging, technically accurate, and persuasive short-form and long-form copy
  • Excellent written and verbal communication skills, with the ability to simplify complex topics for diverse audiences and stakeholders
  • Experience in working within a global organisation
  • Experience writing and editing within a publishing or editorial environment
  • Familiarity with web content management systems (CMS) and the end-to-end process of publishing and maintaining digital content
  • Experience in content promotion and inbound marketing is an advantage
  • Design experience using Canva/Adobe
  • Proficiency in keyword research and competitor analysis
  • Experience in Google Analytics to report on performance and campaign effectiveness
  • Degree-level qualification in Marketing, Digital, or similar, or an equivalent Marketing-based qualification.
Benefits
  • - Competitive salary
  • - Hybrid working
  • - Rentokil Initial Reward Scheme
  • - 23 days holiday, plus 8 bank holidays
  • - Employee Assistance Programme
  • - Death in service benefit
  • - Healthcare
  • - Free parking
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
copywritingeditingSEOCROUXcontent strategycontent auditskeyword researchcompetitor analysisinbound marketing
Soft Skills
editorial judgmentcreative flairwritten communicationverbal communicationsimplifying complex topicscollaborationattention to detailproject documentationstakeholder engagementperformance optimization
Certifications
degree in Marketingdegree in Digitalequivalent Marketing-based qualification