Social Media Specialist – 12 Month Contract
Rentokil Initial
contract
Posted on:
Location Type: Hybrid
Location: Crawley • 🇬🇧 United Kingdom
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Switching
About the role
- We are seeking a creative and hands-on Social Media Specialist to support our brands in North America.
- You will be a confident self-starter, able to operate independently on a day-to-day basis, identifying risks and opportunities early, and providing proactive recommendations.
- Working as part of the Digital Content & Communications team, you will plan and deliver always-on and campaign content across LinkedIn, Facebook, Instagram, and YouTube, in close collaboration with the North America teams.
- You will handle multiple brands simultaneously, requiring strong prioritisation, fast and clear context-switching, and the ability to keep several workstreams moving at once.
- Paid social ownership, including budget, campaign set-up, and optimisation, sits with the NA Paid Media team.
- Your role is to provide strong recommendations, briefs, and content to enable effective organic and paid activity, while owning organic social performance for your brands.
- Develop and maintain social media content calendars for assigned brands, aligned to commercial priorities, seasonality, and campaign plans.
- Create or brief on-brand social assets (static, carousels, simple motion, stories, short-form video) using tools such as Canva/ Adobe CC and brand templates.
- Write clear, engaging copy tailored to platform, audience, and brand voice, including hooks, post copy, and CTAs.
- Monitor comments, messages, and reviews, escalating customer issues in line with agreed processes and SLAs.
- Ensure consistent use of hashtags, tagging, handles, and UTMs to support tracking and discoverability.
- Stay on top of social trends, formats, and platform updates, recommending tests that could improve engagement or reach.
- Work closely with the North America team to provide content, creative variations, and messaging recommendations for paid social campaigns.
- Track performance across brands (reach, impressions, engagement, clicks, conversions) and provide regular dashboards and commentary.
- Ensure all posts and assets follow brand guidelines, tone of voice, and legal/compliance requirements.
Requirements
- 3+ years’ experience in social media management for B2C and/or B2B brands, ideally across multiple brands or markets.
- Strong track record of managing content calendars and organic social campaigns end-to-end.
- Proficiency with Canva / Adobe CC (or similar) to create high-quality, on-brand social assets.
- Experience using social media management and analytics tools, and familiarity with platforms such as Sprinklr and/or HubSpot, plus native insights.
- Comfortable working with performance data, extracting insights, and presenting simple, visual reports.
- Excellent written English with strong attention to detail and ability to adapt tone of voice.
- Strong organisational skills, able to manage multiple brands, stakeholders, and deadlines, including confident prioritisation and rapid context-switching between brands and campaigns.
- Proactive, self-starting approach, able to work independently day to day, anticipate risks or blockers, and bring forward clear, data-informed recommendations without waiting to be asked.
- Desirable
- Experience working alongside paid media teams, including providing briefs and recommendations for paid social activity (without owning campaign set-up or budgets).
- Experience in service industries (e.g. facilities, food service, logistics) or other complex B2B2C environments.
- Experience working with North American markets/time zones.
- Basic understanding of how social activity links to wider digital journeys.
- Experience working in complex matrix organisations.
Benefits
- Competitive salary
- Hybrid working
- Rentokil Initial Reward Scheme
- 23 days holiday, plus 8 bank holidays
- Employee Assistance Programme
- Death in service benefit
- Healthcare
- Free parking
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media managementcontent calendar managementorganic social campaignsperformance data analysiscopywritingcampaign optimizationengagement trackinghashtag strategycontent creationdata-informed recommendations
Soft skills
self-starterstrong organizational skillsprioritizationcontext-switchingattention to detailproactive approachindependent workstakeholder managementadaptabilitycommunication