RELX

Senior Director – Brand Portfolio Strategy

RELX

full-time

Posted on:

Location Type: Hybrid

Location: Raleigh • New York • North Carolina • United States

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Job Level

Senior

About the role

  • Lead the creation and evolution of brand architecture strategy across Elsevier, ensuring clarity from the corporate level through to divisions, portfolios, and individual products;
  • Develop compelling, insight-driven positioning and messaging frameworks that can be adopted by divisional marketing and product teams;
  • Interrogate existing strategies to ensure they are relevant, differentiated, and grounded in customer and market insight.
  • Define and maintain a coherent brand architecture that simplifies navigation and strengthens brand equity across the Academic & Government, Corporate, and Health divisions;
  • Lead product and portfolio-level reviews to ensure alignment with architecture principles and Elsevier’s long-term brand strategy;
  • Partner with business and product leadership to identify gaps, overlaps, and opportunities within the portfolio.
  • Work closely with divisional marketing teams to guide the adoption of positioning and messaging frameworks for products and go-to-market initiatives;
  • Partner with product and strategy teams to ensure brand strategy informs solution development early and continuously;
  • Provide expert consulting to senior stakeholders to align on naming, messaging, and architecture decisions.
  • Lead naming development for new solutions and renaming efforts for existing products, ensuring strategic coherence and legal viability;
  • Produce strategic deliverables such as brand narratives, product naming frameworks, architecture models, messaging guides, value propositions, and portfolio storylines;
  • Translate brand strategy into clear tools and templates that enable divisional teams to apply the work effectively.
  • Use customer insight, market research, and competitive analysis to inform brand decisions and strengthen value propositions.
  • Identify opportunities for brand-led innovation within divisions and across Elsevier;
  • Establish and maintain brand architecture and naming governance across divisions;
  • Lead workshops, training, and working sessions to build brand fluency across marketing, product, and strategy teams.
  • Provide coaching and guidance to divisional marketers to strengthen brand capabilities at every level.
  • Lead change management associated with naming or repositioning initiatives, ensuring smooth adoption across internal and external audiences;
  • Partner with legal and IP teams to oversee trademarking, brand clearance, and naming compliance.
  • Track the success of brand initiatives and naming transitions, providing clear metrics and recommendations for continuous improvement;
  • Ensure that brand strategy drives measurable business outcomes across all three divisions.

Requirements

  • Bachelor’s or Master's degree in Marketing, Business, Communications, or related field
  • Solid experience in brand strategy, brand architecture, or portfolio management -ideally in a complex, global, technology or knowledge-based business
  • Demonstrated ability to produce brand strategy deliverables personally -not just manage or delegate them
  • Proven expertise in naming (new, existing, and portfolio-level), positioning, narrative development, and messaging
  • Experience partnering with product, marketing, strategy, and commercial teams
  • Exceptional communication and storytelling skills
  • Ability to lead cross-functional projects with confidence and influence at all levels
  • Good analytical skills with the ability to interpret insights and translate them into strategic recommendations
  • Comfort working in a dynamic, evolving environment with multiple stakeholders and priorities.
Benefits
  • Health care plans and benefits
  • Modern Family Benefits, including maternity, paternity, adoption and surrogacy
  • Life assurance and accident policies
  • Comprehensive pension and retirement plans
  • Access to learning and development resources

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
brand strategybrand architectureportfolio managementnaming developmentpositioningnarrative developmentmessaging frameworksmarket researchcompetitive analysischange management
Soft skills
communication skillsstorytelling skillsleadershipcross-functional collaborationanalytical skillscoachingguidanceinfluenceadaptabilitystrategic thinking
Certifications
Bachelor's degree in MarketingMaster's degree in MarketingBachelor's degree in BusinessMaster's degree in BusinessBachelor's degree in CommunicationsMaster's degree in Communications