RELX

Senior Manager, Strategic Storytelling – Positioning

RELX

full-time

Posted on:

Location Type: Office

Location: New York City • New York • United States

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Salary

💰 $65,100 - $113,400 per year

Job Level

Senior

About the role

  • Develop and align value propositions for institutional buyer segments, built around customer needs, solution benefits, and aligned with Segment Strategy, audience tiering, and Elsevier’s overall brand and transformation goals.
  • Translate propositions into actionable messaging frameworks for campaigns, sales, and internal communications—ensuring consistency, clarity, and customer-first language.
  • Create persona-based and stage-aligned messaging that supports cross-solution narratives and integrated portfolio storytelling.
  • Collaborate with Revenue Enablement and Field teams to co-develop sales materials, pitch decks, and campaign assets grounded in customer value.
  • Act as the strategic messaging partner for campaign development, content planning, and quality review of go-to-market materials.
  • Drive consistency and impact by embedding unified, customer-centred narratives that improve campaign execution, sales confidence, and institutional engagement .

Requirements

  • Extensive experience (7–10+ years) in B2B marketing, strategic communications, brand management, or customer insights
  • Proven ability to develop messaging and value propositions for enterprise buyers and complex product or service portfolios
  • Background in translating technical information or portfolios into clear, benefit-oriented narratives
  • Experience collaborating with sales and marketing teams on go-to-market planning and enablement
  • Strategic approach to crafting clear and compelling messaging from complex information
  • Proficient writing and editing skills, including the development of messaging frameworks and concise communications
  • Effective cross-functional collaborator, skilled at leading through influence
  • Ability to balance audience insights, brand strategy, and commercial objectives
Benefits
  • Generous holiday allowance with the option to buy additional days
  • Health screening, eye care vouchers and private medical benefits
  • Wellbeing programs
  • Life assurance
  • Access to a competitive contributory pension scheme
  • Save As You Earn share option scheme
  • Travel Season ticket loan
  • Electric Vehicle Scheme
  • Optional Dental Insurance
  • Maternity, paternity and shared parental leave
  • Employee Assistance Programme
  • Access to emergency care for both the elderly and children
  • RECARES days, giving you time to support the charities and causes that matter to you
  • Access to employee resource groups with dedicated time to volunteer
  • Access to extensive learning and development resources
  • Access to employee discounts scheme via Perks at Work

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingstrategic communicationsbrand managementcustomer insightsmessaging frameworksgo-to-market planningcampaign developmentcontent planningwriting skillsediting skills
Soft skills
collaborationinfluencestrategic thinkingcommunicationcustomer-centric approachclarityconsistencycreativityproblem-solvingleadership