Senior Product Marketing Manager

Regard

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $160,000 - $185,000 per year

Job Level

Senior

About the role

  • Become an expert on our product – develop a deep understanding of the market, our customers, and our competitive landscape
  • Own strategic positioning and messaging frameworks to steer our go-to-market and drive our storytelling and narrative development for the market and target audience
  • Translate the product roadmap and key releases into customer facing communications and value propositions that drive engagement and retention goals
  • Gather market and competitive intelligence, and establish clear, incisive narratives against key competitors
  • Partner with our sales team to optimize our sales cycle and improve pipeline conversion and velocity
  • Collaborate with the rest of the marketing team to support brand building and demand generation; be the custodian of how we represent ourselves in external messaging and creative assets

Requirements

  • 5+ years experience in product marketing
  • Experience marketing a B2B SaaS product
  • Ability to understand complex technology solutions and related content
  • Proven track record leading go-to-market strategies in collaboration with Sales, Customer Success, and Product teams
  • For this role, Regard is currently only considering candidates who are authorized to work in the US without visa sponsorship, and are within the New York City metro area
Benefits
  • Eligible for equity
  • 99% employer paid health benefits (Medical, Dental, and Vision) + One Medical subscription
  • 18 PTO days/yr + 1 week holiday break
  • Annual $750 learning & development stipend
  • Company-sponsored team retreat + social events
  • A sabbatical program
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinggo-to-market strategiesB2B SaaS marketingcustomer engagementnarrative developmentcompetitive intelligencevalue propositionssales cycle optimizationdemand generation
Soft Skills
collaborationstrategic positioningstorytellingcommunicationleadership