Senior Marketing Operations Manager

Regard

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $135,000 - $165,000 per year

Job Level

Senior

About the role

  • Own the vision for the marketing tech stack, processes, and workflows that support growth in an account-based environment
  • Support implementation of account-based marketing workflows, specifically signal-based inbound and outbound demand generation
  • Drive alignment between sales and marketing through processes for account prioritization, account /lead scoring and management, and related SLAs
  • Collaborate with Sales/BD to support outbound prospecting workflows and cadences
  • Identify and remove friction in the funnel—tracking conversion from lead to closed-won—and recommend process improvements
  • Create and maintain dashboards and reports that provide visibility into the marketing funnel, conversion rates, and performance KPIs
  • Explore and execute AI-enabled and AI agent workflows to enhance our GTM efforts and maximize the value of existing tools and data
  • Lean into digital marketing (including paid search) as required, leveraging a strong understanding of performance marketing

Requirements

  • 5+ years in Marketing Ops or a similar role, with some of that in a B2B SaaS environment
  • Deep understanding of marketing automation solutions (e.g. Hubspot, Pardot/Salesforce), Salesforce CRM and ABM tools (ideally 6sense)
  • Fluent in funnel metrics, pipeline stages, and campaign performance analysis
  • Thrive in cross-functional collaboration and can speak both “sales” and “marketing”
  • Comfortable diving into CRM and marketing automation logic, and capable of troubleshooting complex workflows
  • Passionate about finding smarter, more automated ways to do things and have begun exploring into AI-enabled workflows
Benefits
  • Eligible for equity
  • 99% employer paid health benefits (Medical, Dental, and Vision) + One Medical subscription
  • 18 PTO days/yr + 1 week holiday break
  • Monthly health & wellness budget
  • Company-sponsored team retreat + social events
  • A sabbatical program

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing automationaccount-based marketingdemand generationlead scoringconversion trackingdashboard creationperformance analysisAI-enabled workflowsdigital marketingperformance marketing
Soft skills
cross-functional collaborationcommunicationproblem-solvingprocess improvementstrategic thinkingadaptabilityanalytical thinkingtroubleshootingleadershipvision ownership