Reflection Sciences, Inc.

Performance Marketing

• Full ownership of Meta Ads and Google Ads accounts (strategy + execution + optimization)
• Managing an aggregate ad budget of $10,000–$20,000/month
• Building and maintaining campaign structure across: B2B lead gen (qualified Calendly calls) B2C subscription acquisition (GO consumer signups)
• Writing and iterating all ad copy (hooks, primary text, headlines, descriptions)
• Creating clear, actionable creative briefs and requesting photo/video assets from our internal team (your job is direction + testing plan; our team produces the content)
• Making light landing page / website change requests (copy + layout suggestions) to improve conversion rates
• Owning attribution and measurement Pixel + CAPI / conversion tracking health Event taxonomy / UTMs / conversion definitions
• Troubleshooting gaps and ensuring reporting matches reality
• Weekly performance reporting including CAC reporting and key funnel metrics
• Weekly meeting with the CEO
• Async day-to-day communication in Slack

Digital Ads Manager – Health/Fitness

Bookkeeper

• Own monthly bookkeeping activities, including data entry and financial data management
• Reconciling bank and credit card accounts
• Posting payroll journal entries from Gusto
• Managing Stripe and PayPal deposits, fees, and refunds
• Categorizing transactions from bank feeds and Brex credit cards
• Filing monthly and quarterly sales tax in multiple states
• Accruing annual subscription revenue via recurring journal entries
• Reviewing and preparing P&L and Balance Sheet reports for board review
• Flagging unclear transactions and communicating with the CEO as needed

Digital Ads Manager – Health/Fitness

Contract Bookkeeper, Quickbooks Online