Reflection Sciences, Inc.

Digital Ads Manager – Health/Fitness

Reflection Sciences, Inc.

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Posted on:

Location Type: Remote

Location: California • United States

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Salary

💰 $10,000 - $20,000 per month

About the role

  • Full ownership of Meta Ads and Google Ads accounts (strategy + execution + optimization)
  • Managing an aggregate ad budget of $10,000–$20,000/month
  • Building and maintaining campaign structure across: B2B lead gen (qualified Calendly calls) B2C subscription acquisition (GO consumer signups)
  • Writing and iterating all ad copy (hooks, primary text, headlines, descriptions)
  • Creating clear, actionable creative briefs and requesting photo/video assets from our internal team (your job is direction + testing plan; our team produces the content)
  • Making light landing page / website change requests (copy + layout suggestions) to improve conversion rates
  • Owning attribution and measurement Pixel + CAPI / conversion tracking health Event taxonomy / UTMs / conversion definitions
  • Troubleshooting gaps and ensuring reporting matches reality
  • Weekly performance reporting including CAC reporting and key funnel metrics
  • Weekly meeting with the CEO
  • Async day-to-day communication in Slack

Requirements

  • 3+ years managing paid media with hands-on execution in both: Meta Ads Google Ads (Search; YouTube)
  • Demonstrated success metrics in health, fitness, sports performance, rehab/wellness, and/or closely related categories
  • Experience marketing technology products (SaaS, subscription, hardware+subscription, consumer tech, etc.)
  • Strong grasp of attribution in 2025-era reality (privacy constraints, modeled conversions, server-side/CAPI concepts)
  • Excellent copywriting skills for direct response performance creative
  • Exceptional communication (clear, proactive, organized, responsive)
  • Strongly preferred Experience driving B2B lead gen where lead quality matters (not just cheap CPL)
  • Experience marketing subscription products (trial/offer testing, churn/LTV awareness)
  • Comfortable collaborating with product/engineering on event tracking and debugging
Benefits
  • No benefits specified
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Meta AdsGoogle AdsB2B lead generationB2C subscription acquisitioncopywritingattributionconversion trackingCAC reportingevent trackingdebugging
Soft Skills
communicationproactiveorganizedresponsive