Redwood Software

Social Engagement Manager

Redwood Software

full-time

Posted on:

Location Type: Remote

Location: India

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Tech Stack

Cloud

About the role

  • As the Social Engagement Manager, you will strengthen Redwood’s brand credibility and drive discoverability across modern AI-indexed search ecosystems by leading our social media, community engagement and video storytelling strategy.
  • You will own Redwood’s presence across LinkedIn, YouTube, Reddit, Quora and other relevant communities, ensuring the company’s thought leadership becomes prominently referenced, cited and surfaced through AI-driven search.
  • You will activate employee advocates, build relationships with influencers and SAP community voices and fuel GTM momentum by elevating Redwood’s expertise in finance automation, cloud workloads and SAP modernization.
  • Your work will directly shape our public narrative, expand brand reach and contribute to pipeline generation.
  • Maintain a consistent and engaging presence across LinkedIn, YouTube, Reddit, Quora and relevant technical communities.
  • Develop and manage a YouTube content strategy aligned to GTM campaigns and thought leadership, collaborating closely with Product Marketing, Content and Web teams.
  • Tailor content and engagement approaches for each platform (e.g., YouTube community posts, shorts, playlists; Reddit/Quora threads; AMAs) to reach technical audiences and support new logo growth and expansion pipeline.
  • Ensure social and community activity aligns with demand generation rhythms, product launches and pipeline goals.
  • Seed and actively participate in SAP community discussions—especially around PI/PO migration—positioning JSCAPE as a secure, SAP-endorsed alternative.
  • Build and execute a localized engagement approach for the DACH region in partnership with local advocates, influencers and SAP-focused LinkedIn groups.

Requirements

  • 5+ years in social media strategy, community building, influencer relations or digital brand roles within the automation space and B2B SaaS/enterprise technology.
  • Demonstrated success driving engagement across LinkedIn, YouTube, Reddit, Quora and/or technical communities.
  • Strong understanding of AI-indexed search ecosystems (YouTube, Reddit, Quora, Stack Overflow) and how authority is established in AI-driven discovery.
  • Experience activating employee advocacy programs and equipping executives with messaging that aligns to GTM priorities.
  • Proven ability to build relationships with influencers, advocates and industry voices to co-create high-value content.
  • Familiarity with SAP ecosystems, SAP community behavior, or SAP modernization narratives (highly preferred).
  • Experience supporting GTM teams, demand generation motions and product-aligned storytelling.
  • Strong copywriting skills across formats (social posts, scripts, thought leadership, short-form video prompts).
  • Analytical mindset with experience reporting on social KPIs, community engagement patterns and share-of-voice metrics.
  • Comfortable navigating fast-moving GTM environments and collaborating with Content, Product Marketing, SEO and Web teams.
  • Must be able to work ET or CT hours.
Benefits
  • Health insurance
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media strategycommunity buildinginfluencer relationsdigital brandingcopywritingcontent strategyreporting on social KPIsdemand generationAI-indexed search ecosystemsSAP modernization
Soft Skills
relationship buildinganalytical mindsetcollaborationengagementstorytellingadaptabilitycommunicationcreativitylocalizationadvocacy