Redwood Software

Performance Marketing

• Own paid media targets including lead volume, lead quality, pipeline, and cost efficiency across the full funnel from click to closed-won.
• Build and manage paid strategy across search, social, display, programmatic, and third-party channels; continuously optimize campaigns to maximize conversion performance at every stage.
• Manage a $10M+ annual paid media budget; allocate spend across channels, partner with Finance on forecasting and reconciliation, and report on pipeline contribution, ROAS, CPL, and cost per opportunity.
• Manage third-party vendor relationships - paid newsletters, content syndication, review websites and platforms, and lead and appointment generation programs - including contract negotiation and performance evaluation.
• Apply CRO disciplines across landing pages, ad creative, and lead capture.
• Collaborate with campaign, content, and product marketing to effectively amplify content across paid channels aligned.
• Lead and develop a growing paid media team; mentor members, set performance expectations, and build a culture of accountability and continuous improvement.

Senior Manager, Demand Generation – Paid Media

Recruitment

• Champion an AI-first approach to recruiting operations — proactively identifying opportunities to leverage AI tools for workflow automation, candidate screening, scheduling, and reporting, and helping the broader TA team build confidence and fluency with emerging technology.
• Own and optimize Greenhouse as our ATS administrator — maintaining data integrity, enforcing best practices, and evaluating new tools that can meaningfully improve recruiting outcomes.
• Partner with Talent Acquisition, People Systems, and IT teams to optimize recruiting technology infrastructure and integrations.
• Maintain Workday as the source of truth for requisitions in partnership with Finance and People Ops.
• Build and maintain dashboards that give stakeholders real-time visibility into pipeline health, time-to-fill, source effectiveness, and other key hiring metrics.
• Partner with Finance on headcount alignment, requisition tracking, and workforce forecasting.
• Support compliance reporting and audits by maintaining accurate recruiting documentation and records.
• Own Redwood’s Employee Referral Program ensuring a positive experience for referrers and candidates.
• Manage Offer Process & Background Check Verifications for NA & EMEA candidates.
• Audit, document, and continuously improve recruiting workflows end-to-end — from requisition creation through onboarding handoff — ensuring consistency and scalability as the business grows.
• Develop process documentation and deliver training to Recruiters and Hiring Managers.
• Identify friction points in the candidate journey, implement improvements that raise engagement and satisfaction at every touchpoint.
• Coordinate and manage interview scheduling for high priority roles across candidates, recruiters, hiring managers, and interview panels to ensure a seamless hiring process.
• Manage relationships with recruitment agencies, job boards, and background check providers — including contract negotiation and SLA oversight.
• Ensure recruiting practices remain compliant with data privacy regulations and internal policy.
• Partner with Procurement to create Purchase Orders and process invoices within Workday.

Recruiting Operations Specialist

Financial Planning and Analysis

• Join our Finance team as a motivated, dynamic Senior FP&A Analyst supporting a rapidly growing business.
• You will be the financial backbone for our R&D and Support functions, leading forecasting and operational activities.
• This role includes budgeting, variance analysis, and process improvements, while directly interacting with Redwood leadership.
• This is a hands-on, in-depth analysis role.
• You will drive efficiency and profitability by actioning a financial strategy founded in analytics which impacts critical business decisions.
• Manage annual budgets and forecasts for R&D departments (e.g., Engineering, Product, Support, InfoSec, AWS).
• Collaborate with department leads to gather input and ensure alignment with strategic goals.
• Build and refine financial models to project future Opex trends and identify potential risks and opportunities.
• Perform detailed variance analysis comparing actual Opex to budget and forecast.
• Investigate and explain variances, identifying root causes and recommending corrective actions.
• Prepare insightful reports and presentations summarizing findings for leadership review.
• Monitor and track functional Opex spending, ensuring alignment to budget.
• Monitor and track AWS spending, ensuring alignment to budget.
• Develop and maintain key performance indicators (KPIs) to track Opex efficiency and effectiveness.
• Prepare regular financial reports, including monthly, quarterly, and annual Opex summaries.
• Support the close process by providing accurate and timely Opex data.
• Build strong relationships with peers, R&D department leads, and leadership/ key stakeholders.
• Communicate financial information clearly and effectively to non-financial audiences.
• Collaborate with the broader finance team to ensure consistency and accuracy in financial reporting.

Senior Financial Analyst

Solutions Engineer

• Demonstrate products and services within our platform that will be beneficial to Prospects
• Preparing and delivering effective technical presentations & live overviews to assist in new Account acquisition
• Enable Account Executives with new insights & feedback to drive new Account acquisition
• Meet with clients at appointments for sales presentations
• Drive evaluations by new Accounts to validate their Use Cases and prove out their sought business outcomes
• Continuous learning of new technology as well as your understanding of our platform
• Observing the high quality of Redwood’s ethical standards in presentations, proposals, and overall representation of the company, including professional image and appearance.
• Teamwork: Must effectively build relationships with your Team & Company to ensure Customer needs are met and selling obstacles overcome.
• Resourcefulness: Must be constantly curious and possess a growth mindset.
• Competitive: Must possess initiative, confidence, and winning attitude.
• Goal- & Outcome-Oriented: Should possess a proven track record of setting, exceeding, and tracking/measuring/communicating the progress of meaningful objectives and goals.
• Detail-Oriented: Should be organized, able to plan and prioritize appropriately while demonstrating sound judgment and decision-making attributes.
• Communication: Strong interpersonal skills to include verbal and written communication.
• Dynamic Adaptability: Ability to shift course and change priorities, adeptly handling complex and dynamic requirements and deadlines with minimum impact to job responsibilities.

Solutions Engineer, New Business

Marketing

• Develop and implement a comprehensive customer advocacy program strategy, including goals, objectives, and key performance indicators (KPIs).
• Build and manage a robust customer reference program, identifying, recruiting, and nurturing customer advocates.
• Oversee the creation of compelling customer success stories, case studies, testimonials, and other advocacy content across various formats (written, video, etc.).
• Identify and secure customer speakers for webinars, conferences, and other events, providing them with the necessary support and resources.
• Design and execute a customer awards and recognition program to celebrate customer achievements and foster a sense of community.
• Partner with the customer education team to develop and manage a thriving online user community, facilitating peer-to-peer interaction and knowledge sharing.
• Spearhead the planning and execution of an annual in-person user conference, creating a valuable experience for customers and showcasing Redwood’s solutions.
• Collaborate with sales, marketing, product, and customer success teams to align on advocacy initiatives and maximize program impact.
• Track and report on program performance, demonstrating the value of customer advocacy to the organization.
• Stay up-to-date on industry best practices and emerging trends in customer advocacy marketing.

Senior Manager, Demand Generation – Paid Media

Recruiting Operations Specialist

Senior Financial Analyst

Solutions Engineer, New Business

Customer Advocacy Marketing Manager