Redwood Software

Performance Marketing

• Execute and optimize paid media campaigns that drive lead volume, lead quality, pipeline, and cost efficiency across the full funnel—from click to closed-won.
• Build, manage, and optimize campaigns across search, social, display, programmatic, and third-party channels to maximize performance and conversion rates.
• Help manage a multi-million-dollar annual paid media budget by monitoring spend, optimizing channel allocation, and supporting forecasting and performance reporting.
• Manage relationships with third-party vendors, including paid newsletters, content syndication partners, review platforms, and lead generation programs, ensuring campaigns meet performance goals.
• Apply conversion rate optimization (CRO) best practices across landing pages, ad creative, and lead capture experiences.
• Partner with ABM, customer, content, product marketing, and sales teams to amplify marketing initiatives through paid channels and ensure alignment with broader demand generation strategies.
• Analyze campaign performance and develop actionable recommendations to improve pipeline contribution, ROAS, CPL, cost per opportunity, and overall marketing efficiency.
• Stay current on emerging paid media trends, platform capabilities, and AI-driven search developments to identify new opportunities for growth.

Paid Media Manager

• Own paid media targets including lead volume, lead quality, pipeline, and cost efficiency across the full funnel from click to closed-won.
• Build and manage paid strategy across search, social, display, programmatic, and third-party channels; continuously optimize campaigns to maximize conversion performance at every stage.
• Manage a $10M+ annual paid media budget; allocate spend across channels, partner with Finance on forecasting and reconciliation, and report on pipeline contribution, ROAS, CPL, and cost per opportunity.
• Manage third-party vendor relationships - paid newsletters, content syndication, review websites and platforms, and lead and appointment generation programs - including contract negotiation and performance evaluation.
• Apply CRO disciplines across landing pages, ad creative, and lead capture.
• Collaborate with campaign, content, and product marketing to effectively amplify content across paid channels aligned.
• Lead and develop a growing paid media team; mentor members, set performance expectations, and build a culture of accountability and continuous improvement.

Senior Manager, Demand Generation – Paid Media

Recruitment

• Champion an AI-first approach to recruiting operations — proactively identifying opportunities to leverage AI tools for workflow automation, candidate screening, scheduling, and reporting, and helping the broader TA team build confidence and fluency with emerging technology.
• Own and optimize Greenhouse as our ATS administrator — maintaining data integrity, enforcing best practices, and evaluating new tools that can meaningfully improve recruiting outcomes.
• Partner with Talent Acquisition, People Systems, and IT teams to optimize recruiting technology infrastructure and integrations.
• Maintain Workday as the source of truth for requisitions in partnership with Finance and People Ops.
• Build and maintain dashboards that give stakeholders real-time visibility into pipeline health, time-to-fill, source effectiveness, and other key hiring metrics.
• Partner with Finance on headcount alignment, requisition tracking, and workforce forecasting.
• Support compliance reporting and audits by maintaining accurate recruiting documentation and records.
• Own Redwood’s Employee Referral Program ensuring a positive experience for referrers and candidates.
• Manage Offer Process & Background Check Verifications for NA & EMEA candidates.
• Audit, document, and continuously improve recruiting workflows end-to-end — from requisition creation through onboarding handoff — ensuring consistency and scalability as the business grows.
• Develop process documentation and deliver training to Recruiters and Hiring Managers.
• Identify friction points in the candidate journey, implement improvements that raise engagement and satisfaction at every touchpoint.
• Coordinate and manage interview scheduling for high priority roles across candidates, recruiters, hiring managers, and interview panels to ensure a seamless hiring process.
• Manage relationships with recruitment agencies, job boards, and background check providers — including contract negotiation and SLA oversight.
• Ensure recruiting practices remain compliant with data privacy regulations and internal policy.
• Partner with Procurement to create Purchase Orders and process invoices within Workday.

Paid Media Manager

Senior Manager, Demand Generation – Paid Media

Recruiting Operations Specialist