Senior Manager, Demand Generation – Paid Media

Redwood Software

Senior Manager of Demand Generation owning the paid media program at Redwood. Managing strategy, execution, budget, and performance across multi-brand product portfolio.

Posted 6/2/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

ATS Keywords

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Hard Skills

B2B paid medialead generationconversion rate optimization (CRO)Google AdsLinkedIn Campaign Managerprogrammatic advertisingSalesforceMarketodata analysisgenerative engine optimization (GEO)

Soft Skills

leadershipmentoringperformance managementcollaborationanalytical thinkingcommunicationaccountabilitycontinuous improvement

Tools & Technologies

6senseRedditMetaInstapageMutinycontent syndication networksthird-party lead generation platformspaid newslettersreview websitesmarketing automation

Industry Keywords

SaaSenterprise softwarepaid media strategypipeline contributionreturn on ad spend (ROAS)cost per lead (CPL)vendor managementmedia contract negotiationmulti-brand marketingperformance evaluation

About the role

Key responsibilities & impact

Own paid media targets including lead volume, lead quality, pipeline, and cost efficiency across the full funnel from click to closed-won.
Build and manage paid strategy across search, social, display, programmatic, and third-party channels; continuously optimize campaigns to maximize conversion performance at every stage.
Manage a $10M+ annual paid media budget; allocate spend across channels, partner with Finance on forecasting and reconciliation, and report on pipeline contribution, ROAS, CPL, and cost per opportunity.
Manage third-party vendor relationships - paid newsletters, content syndication, review websites and platforms, and lead and appointment generation programs - including contract negotiation and performance evaluation.
Apply CRO disciplines across landing pages, ad creative, and lead capture.
Collaborate with campaign, content, and product marketing to effectively amplify content across paid channels aligned.
Lead and develop a growing paid media team; mentor members, set performance expectations, and build a culture of accountability and continuous improvement.

Requirements

What you’ll need

5+ years of hands-on B2B paid media experience with a track record of driving pipeline in a SaaS or enterprise software environment.
Direct ownership of significant paid media budgets with experience managing complex channel mix allocation.
Advanced proficiency in Google Ads; experience in LinkedIn Campaign Manager, Reddit, Meta, and programmatic/DSP platforms including 6sense.
Experience managing paid programs on Reddit, G2 and review platforms, content syndication networks, and third-party lead and appointment generation programs.
Proficiency with Salesforce and Marketo for attribution and reporting; working knowledge of landing page and personalization tools such as Instapage or Mutiny.
Strong analytical ability with a track record of translating performance data into recommendations for senior stakeholders.
Familiarity with generative engine optimization (GEO) and how AI-driven search is reshaping paid media strategy.
Experience managing vendor relationships, negotiating media contracts, and marketing a multi-brand or multi-product portfolio.
Prior experience building or scaling a paid media team.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Remote work options