RedRover Sales & Marketing Strategy

Director

• Lead the agency’s digital optimization effort, ensuring weekly split testing within every campaign and continual refinement across client programs.
• Regularly audit performance of digital assets and campaigns; create test roadmaps and push improvements through to results.
• Direct paid media strategy and execution across platforms (Google Ads, Bing, LinkedIn, Meta, etc.).
• Oversee keyword/audience research and competitive insights to inform targeting and spend strategy.
• Align PPC and SEO strategy to maximize search visibility and conversion impact across the funnel.
• Oversee and drive development of dashboards, analytics tools, and automated reporting systems.
• Manage and mentor a team of digital experts (PPC, SEO, FED, UX/UI), setting performance expectations and growth paths.

Director of Digital

Account Manager

• Supporting Senior Account Managers/Account Directors in developing and executing marketing strategies designed to meet client needs and goals, ensuring alignment with client objectives and brand positioning.
• Assisting in establishing and nurturing strong rapport with key stakeholders within client companies, fostering long-term relationships built on trust and credibility.
• Maintaining consistent communication with clients and internal team members via communication protocols, ensuring clarity, timeliness, and responsiveness in all interactions.
• Preparing high-quality proposals, presentations, and performance reports that clearly convey strategic recommendations, progress, and results to clients and senior managers.
• Collaborating with research and strategy teams to gather relevant data and insights for client projects, translating findings into actionable strategies.
• Monitoring and analyzing campaign performance metrics, providing constructive feedback to enhance strategy and improve results.
• Demonstrating a comprehensive understanding of client goals, competitive landscapes, and industry trends, ensuring strategies remain relevant and impactful.
• Identifying and pursuing new growth opportunities within existing accounts, contributing to revenue growth and client satisfaction.
• Exhibiting a high level of self-accountability by consistently delivering on commitments as promised, with no surprises.
• Driving a positive culture by demonstrating exemplary alignment with the company’s Pack DNA and values.
• Consistently demonstrating extreme ownership by taking initiative, being proactive, and finding solutions to challenges.

Account Management

• Partner with Senior Account Managers and Account Directors to develop and execute B2B marketing strategies aligned with client goals. Build and nurture long-term client relationships rooted in trust, credibility, and measurable results. Prepare and deliver proposals, presentations, and performance reports. Collaborate with research and strategy teams to translate insights into impactful campaigns. Monitor campaign metrics, problem-solve quickly, and adapt strategies to maximize performance. Identify new growth opportunities within client accounts, driving both client success and agency growth. Lead with accountability and extreme ownership, ensuring commitments are delivered on time.

Account Coordinator/Manager

Account Executive

• Developing and executing marketing strategies designed to meet client needs and goals, ensuring alignment with client objectives and brand positioning.
• Assisting in establishing and nurturing strong rapport with key stakeholders within client companies, fostering long-term relationships built on trust and credibility.
• Maintaining consistent communication with clients and internal team members via communication protocols, ensuring clarity, timeliness, and responsiveness in all interactions.
• Preparing high-quality briefs, proposals, presentations, and performance reports that clearly convey strategic recommendations, progress, and results to clients and senior managers.
• Collaborating with research and strategy teams to gather relevant data and insights for client projects, translating findings into actionable strategies.
• Monitoring and analyzing campaign performance metrics, providing constructive feedback to enhance strategy and improve results.
• Demonstrating a comprehensive understanding of client goals, competitive landscapes, and industry trends, ensuring strategies remain relevant and impactful.
• Identifying and pursuing new growth opportunities within existing accounts, contributing to revenue growth and client satisfaction.
• Exhibiting a high level of self-accountability by consistently delivering on commitments as promised, with no surprises.
• Driving a positive culture
• Consistently demonstrating extreme ownership by taking initiative, being proactive, and finding solutions to challenges.