Red Rabbit, LLC

Director of Marketing

Red Rabbit, LLC

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $90,000 - $110,000 per year

Job Level

Lead

About the role

  • Refine and elevate Red Rabbit’s brand positioning across multi-state markets
  • Develop clear messaging frameworks that resonate with school administrators, public-sector decision-makers, and community stakeholders
  • Translate Red Rabbit’s cultural and social impact into language that supports district-level adoption and board-level approval
  • Ensure consistent representation across regions, materials, and communications
  • Build and strengthen marketing infrastructure that supports long sales cycles and RFP-driven procurement
  • Develop high-quality collateral, presentations, case studies, and proposals that improve competitive win rates
  • Partner with Sales to sharpen positioning in competitive bids and renewal conversations
  • Support entry into new states with scalable go-to-market playbooks
  • Conduct and synthesize research on regional markets, competitors, and district priorities
  • Continuously refine personas and value propositions based on evolving institutional needs
  • Identify opportunities to strengthen renewal positioning and deepen existing partnerships
  • Establish systems to organize, manage, and scale marketing assets across teams
  • Manage external vendors including design, PR, and digital partners with clear accountability
  • Oversee marketing budget allocation and performance tracking
  • Implement reporting metrics to measure campaign effectiveness, pipeline support, and regional impact

Requirements

  • 8+ years of progressive marketing experience
  • Bachelor’s degree in a relevant field such as marketing, business, or communications (MBA preferred)
  • Experience marketing into public-sector institutions, education systems, or mission-driven organizations strongly preferred
  • Demonstrated success supporting long sales cycles and procurement-driven growth
  • Experience building marketing systems in a growing or founder-led organization
  • Strong strategic thinking paired with practical execution skills
  • Experience managing agencies and vendors with measurable accountability
  • Proven ability to use data and market research to inform positioning
  • Excellent written and verbal communication skills
  • Education sector experience is strongly preferred.
  • Food service or nutrition industry experience is a plus.
Benefits
  • Flexible work from home schedule
  • Travel required to various regions Red Rabbit serves
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketingbrand positioningmessaging frameworkscollateral developmentcase studiesproposalsmarket researchdata analysissales cycle managementprocurement
Soft Skills
strategic thinkingexecution skillscommunication skillspartnership buildingvendor managementaccountabilitycollaborationorganizational skillsadaptabilityproblem-solving
Certifications
Bachelor’s degree in marketingBachelor’s degree in businessBachelor’s degree in communicationsMBA