Red Rabbit, LLC

Chief Marketing Officer

• Refine and elevate Red Rabbit’s brand positioning across multi-state markets
• Develop clear messaging frameworks that resonate with school administrators, public-sector decision-makers, and community stakeholders
• Translate Red Rabbit’s cultural and social impact into language that supports district-level adoption and board-level approval
• Ensure consistent representation across regions, materials, and communications
• Build and strengthen marketing infrastructure that supports long sales cycles and RFP-driven procurement
• Develop high-quality collateral, presentations, case studies, and proposals that improve competitive win rates
• Partner with Sales to sharpen positioning in competitive bids and renewal conversations
• Support entry into new states with scalable go-to-market playbooks
• Conduct and synthesize research on regional markets, competitors, and district priorities
• Continuously refine personas and value propositions based on evolving institutional needs
• Identify opportunities to strengthen renewal positioning and deepen existing partnerships
• Establish systems to organize, manage, and scale marketing assets across teams
• Manage external vendors including design, PR, and digital partners with clear accountability
• Oversee marketing budget allocation and performance tracking
• Implement reporting metrics to measure campaign effectiveness, pipeline support, and regional impact

Director of Marketing