Red Antler

Performance Marketing

• Manage the development and execution of advertising strategies using Google Ads, Google Shopping, YouTube, Display Network, and other Google properties based on client goals
• Manage and optimize campaigns across multiple client accounts, focusing on performance, pacing, and goal alignment
• Conduct keyword research, build campaign structures, and segment audiences to ensure efficient targeting and ROI
• Monitor daily campaign performance, proactively flag issues, and implement optimizations to improve results
• Collaborate with internal creative teams on ad copy and creative assets that align with strategy and platform best practices
• Set up conversion tracking and ensure campaign data is accurate and actionable
• Participate in A/B testing of creative, targeting, and landing pages to identify areas of opportunity
• Stay current on new Google Ads features and platform updates, bringing fresh ideas to campaign planning
• Assist with creating regular performance reports and insights to share with internal teams and clients

Paid Search Specialist