Senior Lifecycle Marketing Account Manager

Red Antler

Senior Lifecycle Marketing Account Manager at Red Antler leading lifecycle marketing strategy for brands across DTC, B2B, and more.

Posted 6/10/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $100,000 - $110,000 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own multiple client relationships as the primary Fat Earth point of contact
Develop sophisticated lifecycle marketing strategies
Lead communications planning across email, SMS, push, and in-app messaging
Define and evolve sending strategy, list health practices, segmentation logic, and automation infrastructure
Build, manage, and optimize subscription and loyalty program touchpoints
Conduct A/B tests, analyze results, and implement learnings
Partner with the Director of Lifecycle and other teams to deliver high-quality work
Stay current on industry trends and bring relevant thinking back to clients

Requirements

What you’ll need

Bachelor's degree
6+ years of lifecycle marketing experience at an agency or brand
Direct, hands-on experience in Salesforce Marketing Cloud
Deep experience with at least one additional ESP, Klaviyo strongly preferred
Demonstrated experience crafting and implementing push and in-app messaging strategies
Demonstrated experience managing subscription and loyalty program strategy and execution
Strong understanding of the full growth funnel
Sharp analytical skills and comfort with performance reporting
Excellent communicator with strong project management skills

Benefits

Comp & perks

Healthcare
401k
Unlimited PTO

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle marketingA/B testingsegmentation logicautomation infrastructuresubscription program managementloyalty program managementperformance reportingemail marketingSMS marketingin-app messaging

Soft Skills

communicationproject managementanalytical skillsclient relationship managementteam collaboration

Certifications

Bachelor's degree