Recruitics

B2B Product Marketing Manager

Recruitics

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $100,000 - $130,000 per year

About the role

  • Translate product features and value propositions into concise, customer-centric benefit statements for marketing materials and campaigns.
  • Develop product positioning frameworks and messaging guides.
  • Collaborate with brand, content, and design teams to ensure consistent product language.
  • Craft storytelling concepts and product narratives that drive awareness.
  • Review and edit all product-related content for clarity.
  • Partner with product managers for marketing presentation accountability.
  • Gather competitive intelligence and market trends for product differentiation.
  • Educate marketing and sales teams on key product messages.
  • Own timelines and deliverables for product marketing initiatives.

Requirements

  • 5+ years’ experience in product marketing, content development, or brand messaging
  • Exceptional written and verbal communication skills; ability to simplify complex topics
  • Experience building and maintaining messaging guides and positioning statements
  • Highly collaborative, with a proven record supporting brand, creative, and campaign teams
  • Strong analytical mindset to inform messaging
  • Familiarity with competitive analysis and value proposition development
Benefits
  • medical
  • dental
  • vision
  • life insurance
  • 401k program with company match
  • above-average paid time off
  • parental leave
  • employee support programs
  • Winter Recess - full week off between Christmas and New Year’s
  • Summer Fridays - 6-hour workdays on Fridays during summer months
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingcontent developmentbrand messagingmessaging guidespositioning statementscompetitive analysisvalue proposition development
Soft Skills
written communicationverbal communicationcollaborationanalytical mindset