Recruitics

Product Marketing

• Translate product features and value propositions into concise, customer-centric benefit statements for marketing materials and campaigns.
• Develop product positioning frameworks and messaging guides.
• Collaborate with brand, content, and design teams to ensure consistent product language.
• Craft storytelling concepts and product narratives that drive awareness.
• Review and edit all product-related content for clarity.
• Partner with product managers for marketing presentation accountability.
• Gather competitive intelligence and market trends for product differentiation.
• Educate marketing and sales teams on key product messages.
• Own timelines and deliverables for product marketing initiatives.

B2B Product Marketing Manager

Human Resources

• Serve as a strategic and operational leader in HR
• Oversee HR compliance, risk management, and SOC 2 readiness
• Partner with executives to develop HR strategies
• Lead HR operations and employee engagement initiatives
• Ensure consistent application of HR policies across business units

B2B Product Marketing Manager

Director, Human Resources