Digital Activation Manager
Reckitt
full-time
Posted on:
Location Type: Office
Location: Mississauga • Canada
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About the role
- Lead the full digital media planning process including developing detailed digital media briefs
- Review, approve, and oversee the activation of digital media plans with agency partners
- Monitor and optimize in-flight campaigns, assessing performance and guiding agencies to maximize KPIs and ROI
- Manage relationships with internal teams and external agencies
- Support annual and ongoing campaign planning
- Drive learning, innovation, and best-in-class digital execution
Requirements
- 5+ years of digital media planning and execution experience
- Media agency background strongly preferred
- Experience managing digital campaigns across display, programmatic, social, SEM, and other paid digital tactics
- Proven track record in media strategy, planning, and buying
- Experience working with or managing high media budgets and complex campaign structures
- Familiarity with measurement frameworks, KPIs, optimization processes, and test-and-learn methodologies to drive performance and insights
Benefits
- Parental benefits
- Employee Assistance Program to promote mental health
- Life insurance for all employees globally
- Global share plans offering the opportunity to save and share in Reckitt's potential future successes
- Short-term incentives to recognize, appreciate and reward outstanding results
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital media planningdigital media briefscampaign optimizationmedia strategymedia buyingprogrammatic advertisingsocial media marketingsearch engine marketing (SEM)KPI measurementtest-and-learn methodologies
Soft Skills
relationship managementleadershipcommunicationinnovationcollaborationorganizational skillsperformance assessmentguidanceproblem-solvingstrategic thinking