TM Colombia – GTM CWL Manager
Reckitt
full-time
Posted on:
Location Type: Office
Location: Bogota • Colombia
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Tech Stack
About the role
- Develop and implement comprehensive Go-To-Market (GTM) strategies for Colombia and CWL countries, with a strong focus on the traditional channel.
- Convert marketing and commercial strategies into actionable plans that deliver superior in-store execution.
- Design and execute shopper marketing initiatives based on consumer insights and market trends.
- Work closely with sales, marketing, finance, and supply chain teams to ensure seamless execution of strategies.
- Monitor key performance indicators (KPIs) and ensure timely reporting and analysis to support decision-making.
- Capitalize on growth opportunities within the traditional channel, building strong relationships with distributors.
- Drive initiatives to improve cost efficiency, resource allocation, and overall operational effectiveness.
Requirements
- Proven background in sales, particularly within the fast-moving consumer goods sector.
- Multifaceted experience in customer management, trade marketing, and navigating various sales channels and formats.
- Strong negotiation skills and experience collaborating with third-party trade partners.
- A listener at heart, able to identify and address the business's core needs with consultative prowess.
- Exceptional communicator with a knack for guiding operations within a matrix organisation and influencing outcomes.
- Aptitude for managing complexity and a passionate drive to overcome challenges and achieve results.
- A self-starter with an entrepreneurial spirit who thrives on delivering tangible outcomes.
Benefits
- With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
- We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally.
- We have a range of other benefits in line with the local market.
- Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes.
- For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Go-To-Market strategiesshopper marketingkey performance indicatorscost efficiencyresource allocationoperational effectivenesscustomer managementtrade marketingsales channelsnegotiation
Soft Skills
consultative skillscommunicationinfluencingproblem-solvingentrepreneurial spiritself-starterrelationship buildingcollaborationcomplexity managementresults-driven