Reckitt

TM Manager

Reckitt

full-time

Posted on:

Location Type: Office

Location: Bogota • Colombia

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Job Level

SeniorLead

Tech Stack

Go

About the role

  • Develop and implement comprehensive Go-To-Market (GTM) strategies for Colombia and CWL countries, with a strong focus on the traditional channel
  • Convert marketing and commercial strategies into actionable plans that deliver superior in-store execution
  • Ensure that trade investments are optimized and aligned with business objectives
  • Design and execute shopper marketing initiatives based on consumer insights and market trends
  • Work closely with sales, marketing, finance, and supply chain teams to ensure seamless execution of strategies
  • Monitor key performance indicators (KPIs) and ensure timely reporting and analysis to support decision-making
  • Capitalize on growth opportunities within the traditional channel
  • Drive initiatives to improve cost efficiency, resource allocation, and overall operational effectiveness

Requirements

  • Degree in Business Administration, Marketing, Industrial Engineering, Economics, or related fields
  • Minimum 10 years of experience in Sales, Business Intelligence (BI), and/or Trade Marketing
  • Proven experience in the traditional channel, managing large distributors, store-to-store operations, and independent supermarkets
  • Ideally, experience in Go-To-Market (GTM) strategy
  • Cost-to-Serve analysis
  • Managing distributor sales force
  • Commercial functions: Sales, Trade Marketing, GTM, BI
  • Strategic Thinking
  • Data Analysis & Insights (Data Mindset)
  • Negotiation & Influence
  • Customer Orientation
  • Prioritization & Organization
  • Problem-Solving & Handling Ambiguity
  • Leadership & Collaboration
  • Advanced Microsoft Office
  • Knowledge of Trade Marketing & Go-To-Market
  • English proficiency
Benefits
  • Parental benefits
  • Employee Assistance Program to promote mental health
  • Life insurance for all employees globally
  • Range of other benefits in line with the local market
  • Short-term incentives to recognise, appreciate and reward outstanding results
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Go-To-Market (GTM) strategySalesBusiness Intelligence (BI)Trade MarketingCost-to-Serve analysisData AnalysisConsumer insightsMarket trendsOperational effectivenessKey performance indicators (KPIs)
Soft Skills
Strategic ThinkingNegotiationCustomer OrientationPrioritizationOrganizationProblem-SolvingHandling AmbiguityLeadershipCollaborationInfluence