Digital Media Manager – Retail Media
Reckitt
full-time
Posted on:
Location Type: Office
Location: Slough • United Kingdom
Visit company websiteExplore more
About the role
- Responsible for managing in-platform campaign activations, performance tracking, and real-time optimizations to ensure media investments deliver against KPIs like ROAS, reach, and conversion.
- Translate brand and audience insights into actionable retail media paid search plans that align with campaign objectives and platform capabilities.
- Develop monthly and quarterly activation calendars, ensuring alignment with promotional periods, product launches, and retailer-specific events.
- Monitor daily campaign performance, making real-time optimizations to improve efficiency and meet KPIs.
- Implement platform-specific best practices for targeting, bidding, and creative formats to maximize impact.
- Track and report on key metrics such as ROAS, conversion rate, and share of voice, providing actionable insights.
Requirements
- 3–5 years of hands-on experience managing retail media campaigns on platforms like Walmart Connect and Amazon Ads, including Sponsored Products, DSP, and Paid Search
- Proven track record of executing and optimizing performance-driven campaigns, with a strong understanding of retail media KPIs such as ROAS, conversion rate, and share of voice.
- Experience working with retail media tools and dashboards, including campaign setup, budget pacing, and performance reporting.
- Familiarity with retail media strategy and planning, including seasonal activation calendars, promotional alignment, and audience targeting.
- Demonstrated ability to collaborate with cross-functional teams (e.g., brand, sales, analytics) and external partners (e.g., agencies, platform reps) to drive campaign success.
- Experience in understanding brand planning, marketing goals and objectives to translate them into media plans and activations
Benefits
- Parental benefits
- Employee Assistance Program to promote mental health
- Life insurance for all employees globally
- Short-term incentives to recognise, appreciate and reward your work for delivering outstanding results
- Global share plans to save and share in future successes
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
campaign managementperformance trackingreal-time optimizationretail media paid searchbudget pacingperformance reportingaudience targetingmedia planningKPI analysisconversion rate optimization
Soft skills
collaborationcommunicationstrategic thinkinganalytical skillsproblem-solving