RBC

Social Media Manager

RBC

full-time

Posted on:

Location Type: Office

Location: Mississauga • Canada

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About the role

  • Define and own our B2B social strategy with LinkedIn as our cornerstone platform for thought leadership and business engagement.
  • Set the standard for social-first storytelling that translates company strategy, product evolution, and industry perspectives into compelling, platform-native content that drives awareness, engagement, and business results.
  • Lead executive social presence and thought leadership, serving as a strategic advisor and ghostwriters for leaders while shaping employer brand storytelling and external community engagement.
  • Own social media management platforms including Yext/Hearsay.
  • Establish platform governance, best practices, and clear roadmaps for content distribution, employee advocacy, and social selling programs.
  • Oversee end-to-end campaign execution from strategy and content creation to publishing and community management.
  • Build a test-and-learn culture where experimentation is documented and used to improve outcomes.
  • Partner closely with cross-functional teams including Brand, Content, Communications, Product, Analytics, and Paid Media to amplify programs and maximize impact.
  • Define success metrics and KPIs beyond engagement including share of voice, narrative impact, sustained visibility, and business contribution.
  • Own performance reporting and use insights to guide experimentation and optimization.
  • Oversee paid social media strategy and work with agency partners to ensure alignment with organic initiatives.
  • Translate business objectives into effective paid campaigns, provide strategic direction, and evaluate agency performance to maximize ROI.

Requirements

  • B2B social media management experience at scale (brand or agency), with proven track record building programs that drive discovery, engagement, and cultural relevance
  • Deep, hands-on expertise with LinkedIn, YouTube, Meta, and TikTok, with particular strength on LinkedIn for B2B engagement and thought leadership
  • Hands-on experience with Hootsuite Amplify and Yext/Hearsay for social media management, employee advocacy, and social selling programs
  • Strong cross-functional collaboration skills working with Brand, Content, Communications, Product, Analytics, and Paid Media teams
  • Experience with paid social media strategy and agency management, including setting strategic direction, providing briefs, evaluating performance, and optimizing budget allocation
  • Proven senior-level ownership and execution —able to drive work end to end with minimal oversight
  • Strong creative and editorial judgment with performance mindset, translating insights and trends into platform-native storytelling
  • Exceptional written communication skills, including social copy, strategic narratives, executive ghostwriting, and executive-ready documentation
  • Data-driven mindset with experience defining success beyond vanity metrics, analyzing performance, and reporting on ROI
  • Comfort with modern tools including AI-powered tools for planning, drafting, analysis, and optimization.
  • Experience with paid social media strategy and agency management, including setting strategic direction, providing briefs, evaluating performance, and optimizing budget allocation.
Benefits
  • A comprehensive Total Rewards Program including bonuses and flexible benefits, and competitive compensation.
  • Leaders who support your development through coaching and managing opportunities.
  • Ability to make a difference and lasting impact.
  • Work in a dynamic, collaborative, progressive, and high-performing team.
  • Opportunities to do challenging work.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B social media managementcontent creationpaid social media strategyperformance reportingcampaign executionsocial storytellingdata analysisKPI definitionemployee advocacysocial selling
Soft Skills
cross-functional collaborationcreative judgmenteditorial judgmentwritten communicationstrategic directioninsight translationcommunity engagementthought leadershipprogram managementstakeholder management