Razer Inc.

Procurement

• Develop and drive EMEA Go-to-market (GTM) plans for products of our LFD (e.g. Chairs / Lifestyle products) and MCD (e.g. Content Creation/Mobile products) categories.
• Develop comprehensive product launch plan for all new launches, present to internal stakeholders and drives execution of plan at detailed level.
• Lead PR teams through participation, able to effectively communicate with outside press and represent the product and company as required.
• Ability to create keynote and press briefing presentations and train key stakeholders to deliver proper messaging.
• Prepare and coordinate the localization of on-time marketing assets to support the product launch or campaign.
• Develop monthly and quarterly GTM plans for assigned products to summarize key activities that will drive revenue and unit growth to meet targets (promotions, launches, PR, events, influencer seedings, collateral creation, digital marketing, etc.)
• Ensure the development and execution of marketing activities within EMEA region, working closely with regional marketing team.
• Function as marketing point of contact for internal stakeholders including sales, marketing team, PR, community, technical support, business development, operations, finance.
• Represent growth product team at various public facing and customer events either in person or on camera.
• Attend relevant trade shows and assist in booth duty, setting up products, presenting, etc.
• EMEA product expert on all technical related questions related to the managed categories.
• Attend and potentially drive daily/weekly calls with global stakeholders to ensure product updates and execution of marketing initiatives to help drive growth.
• Responsible for understanding market and competitive offerings of assigned products. Gathers input from various sources (market, press, customers, forums, etc.) to drive feedback of business and market requirements into product planning process to help shape platform roadmap.
• Drive input into creative strategy of assigned products, including packaging, advertising, web content and marketing, merchandising and promotions.
• Work with outside vendors and strategic partners to drive initiatives and actions that help support overall product and business initiatives.
• EMEA Pricing / Channel analysis and strategy development in close collaboration with senior management.

Category Manager – Lifestyle, Content Creation

Community Manager

• Manage day-to-day communications on the social media channels of Razer (X, Discord, Reddit and more) to grow the engagement and size of these channels exponentially.
• Manage and grow Razer’s discord community mod/volunteers to support its growth
• Create engaging, timely and relevant content across multiple social media channels to grow audience and increase engagement
• Develop and optimize Razer’s community and content playbook to ensure effective execution
• Maintain relationships and build out UGC content with content creators through active outreach efforts
• Manage an up-to-date calendar of social content with regular stakeholder communications to ensure timely delivery
• Conduct ongoing analysis and reporting of owned social media (and external channels) to provide industry/landscape insights as well as recommend suggestions for further improvement
• Perform ad-hoc department administrative duties as required

Senior Community Specialist

Product Marketing

• Lead the Product Marketing for Razer Software products including Razer Chroma and Razer Synapse
• Create positioning and communication strategy for Razer Software including advertising, events and public relations
• Drive initiatives with Global Business Development teams to grow the Chroma RGB ecosystem through partnerships with game developers and hardware partners
• Develop and implement marketing launch plans to align with product team objectives and set success metrics for marketing teams
• Coordinate cross-company initiatives with a variety of stakeholders including Razer hardware, services, sales and global marketing teams
• Seek and manage partner collaborations to grow the Chroma RGB ecosystem
• Work closely with the Sales and Marketing teams to plan and develop integrated global marketing programs to drive user adoption and user engagement
• Evaluate the effectiveness of each marketing campaign and refine execution plans
• Responsible for managing the marketing budget and driving business goals

Category Manager – Lifestyle, Content Creation

Senior Community Specialist

Product Marketing Specialist – Software Ecosystem