Co-design and execute a revenue strategy that supports the magazine's positioning in the Canadian market, ensuring reader segments are balanced with business objectives
Stay current with industry trends and monitor performance of market competitors, exploring new business opportunities to maximise profitability and market share
Define and execute a content strategy that establishes our publication as the go-to source for personal finance in Canada
Identify emerging trends in digital publishing and personal finance, leveraging them to maintain our competitive edge
Collaborate with the CEO, Business Unit Director, Head of Product, etc., and cross-functional teams (marketing, product, design) to align content with broader company objectives
Develop and implement a comprehensive content strategy that aligns with organizational goals, ensuring a consistent and compelling narrative across platforms
Oversee the creation, curation, and distribution of high-quality, engaging, and accurate content across all platforms
Set and uphold editorial standards, ensuring all content adheres to our brand voice, SEO best practices, and legal guidelines
Build, manage and mentor a team of writers, editors, freelancers, and contributors, fostering a culture of innovation and excellence
Collaborate with the partner relations team to brainstorm and create engaging paid partner content and campaigns
Occasionally craft high-quality, data-driven content such as blogs, articles, reports, white papers, and multimedia assets that resonate with our audience
Plan, manage, and execute a content calendar to ensure timely and impactful content delivery
Develop strategies to expand audience reach, retention, and engagement through innovative content formats and platforms
Analyze performance metrics and user feedback to refine the content strategy and meet evolving audience needs
Expand the publication’s reach through partnerships, syndication, and collaborations with industry experts and influencers
Act as the public face of the publication, representing the brand at industry events, media opportunities, and conferences
Cultivate a network of thought leaders, experts, and collaborators to enhance the publication’s authority and visibility.
Requirements
7+ years in editorial leadership roles, ideally within digital publishing or personal finance
Proven success in building and scaling content brands, with a focus on audience growth and revenue generation
Strong understanding of the Canadian personal finance landscape and digital media trends
Experience in real estate-related content or a solid understanding of the real estate market is a significant plus
Strategic thinker with a demonstrated ability to drive growth through innovative content strategies
Exceptional editorial judgment and a passion for creating high-quality, impactful content
Proficient in CMS, analytics tools (e.g., Google Analytics), and project management software
Strong leadership and team management skills, with the ability to inspire and develop a high-performing team
Data-driven decision-maker, with expertise in analytics tools and SEO best practices.
Passionate about personal finance and empowering Canadians to make informed financial decisions.
Highly collaborative, with excellent communication and relationship-building skills.
Adaptable and forward-thinking, able to thrive in a fast-paced, evolving environment.
Benefits
Health is wealth! A benefits package with no employee contribution required
RRSP matching program
Individual training allowance
Fun team socials (remote AND in-person)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
leadershipteam managementcollaborationcommunicationstrategic thinkingadaptabilityinnovationrelationship buildingeditorial judgmentpassion for personal finance