Raspberry AI

Product Marketing

• Develop and own core positioning and messaging framework, translate complex AI capabilities into clear narratives, partner with product to shape how new features are framed.
• Own GTM strategy and execution for product launches, define launch tiers and success criteria, build and manage cross-functional launch plans.
• Lead ongoing market research and ICP refinement, synthesize buyer insights into actionable frameworks, partner with customer success.
• Partner with content and demand gen teams to brief, review, and approve marketing content, develop thought leadership angles.
• Own competitive intelligence function, build and maintain battlecards, synthesize research into strategic recommendations.
• Own end-to-end product launches including go-to-market messaging, sales enablement materials, and content creation. Partner cross-functionally with product, sales, and design to ensure launches land with clarity and impact across all channels.
• Equip sales reps with localized materials, talk tracks, case studies, and competitive intelligence ahead of events and meetings
• Collaborate with sales on territory goals, messaging, and priorities to ensure field programs are tightly aligned with revenue objectives
• Attend customer-facing meetings and events when marketing presence adds value

Product Marketing Manager

Marketing

• Own end-to-end planning and execution of in-person and virtual events, including trade shows, conferences, roadshows, lunch-and-learns, and hosted executive dinners
• Manage event logistics: venue sourcing, vendor negotiations, booth design, staffing, catering, and post-event follow-up
• Build and maintain a calendar of New York-area events that keeps our brand consistently present in the market
• Track event ROI and report on pipeline influenced, leads generated, and revenue attributed to field programs
• Partner closely with the sales team to identify target accounts and tailor event and outreach strategies to move them through the funnel
• Develop and execute territory-based campaigns that complement field events and drive qualified pipeline

Field Marketing Specialist

Sales

• Lead, coach, and develop a team of Enterprise AEs, Strategic AEs, and BDRs to consistently exceed pipeline and revenue targets.
• Partner closely with the VP of Revenue to define and execute the company's enterprise sales strategy.
• Drive disciplined sales execution: pipeline management, forecasting, deal reviews, and quota attainment.
• Recruit, onboard, and ramp new sales hires as the team scales to 10–15 AEs.
• Build and iterate on playbooks, outbound motions, and sales processes that support repeatable, scalable growth.
• Work cross-functionally with Marketing, Product, and Customer Success to align on ICP, messaging, and expansion opportunities.
• Use data to identify performance gaps and coach individuals toward improvement.
• Represent the sales organization in leadership and planning discussions, including forecasting and pipeline reviews.

Product Marketing Manager

Field Marketing Specialist

Head of Enterprise Sales