Product Marketing Manager

Raspberry AI

Product Marketing Manager developing positioning and go-to-market strategies at Raspberry AI. Collaborating on product launches and leading market research for AI solutions in fashion.

Posted 6/9/2026full-timeRemote • New York • 🇺🇸 United StatesMid-LevelSenior💰 $150,000 - $190,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and own core positioning and messaging framework, translate complex AI capabilities into clear narratives, partner with product to shape how new features are framed.
Own GTM strategy and execution for product launches, define launch tiers and success criteria, build and manage cross-functional launch plans.
Lead ongoing market research and ICP refinement, synthesize buyer insights into actionable frameworks, partner with customer success.
Partner with content and demand gen teams to brief, review, and approve marketing content, develop thought leadership angles.
Own competitive intelligence function, build and maintain battlecards, synthesize research into strategic recommendations.
Own end-to-end product launches including go-to-market messaging, sales enablement materials, and content creation. Partner cross-functionally with product, sales, and design to ensure launches land with clarity and impact across all channels.
Equip sales reps with localized materials, talk tracks, case studies, and competitive intelligence ahead of events and meetings
Collaborate with sales on territory goals, messaging, and priorities to ensure field programs are tightly aligned with revenue objectives
Attend customer-facing meetings and events when marketing presence adds value

Requirements

What you’ll need

5+ years product marketing experience, ideally at B2B SaaS or AI company; fashion/retail/creative tech a plus.
Proven ability to develop positioning and messaging that drives pipeline.
Strong strategic instincts paired with ability to execute.
Experience building GTM plans for product launches.

Benefits

Comp & perks

Competitive salary and equity options
Comprehensive benefits package including health, dental, and vision insurance
Opportunity to work on cutting-edge AI technology with a high-impact team
Fully remote with a supportive company culture
Be part of a rapidly growing company with significant growth potential

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketinggo-to-market strategymarket researchcompetitive intelligencecontent creationsales enablementbuyer insightspositioningmessaginglaunch planning

Soft Skills

strategic thinkingexecutioncollaborationcommunicationleadershipanalytical skillscreativityadaptabilityproblem-solvinginterpersonal skills