AI Growth Lead

Raspberry AI

Marketing Engineer developing agents and workflows at Raspberry AI. Responsible for growth and demand generation strategies in a hybrid work environment.

Posted 7/13/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $140,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and scaling demand generation programs, leveraging marketing automation and CRM tools to drive measurable pipeline growth. Proficient in developing positioning and messaging frameworks that effectively communicate complex AI capabilities and align with sales objectives.

Highest-signal resume keywords

Demand Generation StrategyMarketing Automation ToolsCRM Platforms (Salesforce, HubSpot)Data Pipeline DevelopmentAI-Powered Tooling

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ReportingLead Follow-UpContent DraftingSentiment MonitoringCompetitive TrackingAttribution AnalysisSchema MarkupMulti-Channel CampaignsField MarketingMarket Research

Soft Skills

Analytical ThinkingOrganizational SkillsCommunication SkillsCollaborationOwnership

Tools & Technologies

Marketing AutomationCRMData DashboardsContent Management Systems (CMS)AI Agents

Industry Keywords

B2B SaaSFashionRetailCreative TechGrowth Marketing

About the role

Key responsibilities & impact

Build marketing agents and automations for repetitive, time-sensitive workflows — content drafting, lead follow-up, sentiment monitoring, campaign reporting, and competitive tracking.
Own the marketing data infrastructure: connect campaign performance, attribution, AI-citation tracking, and pipeline impact into dashboards and reporting that stay accurate and actionable.
Architect publishing and distribution systems — integrations across CMS, data sources, and channels — so content moves from creation to distribution with minimal manual intervention.
Instrument brand presence in LLMs and search: structured data, schema markup, and content architecture that increase visibility and citation frequency across traditional search and AI-generated answers (AEO).
Codify what works into templates, scripts, and repeatable playbooks; run disciplined experiments and treat each deployment as a hypothesis.
Build and scale Raspberry's demand generation function — multi-channel campaigns across paid, email, webinars, and content syndication that drive qualified pipeline.
Own the full funnel from lead capture to MQL to pipeline, partnering closely with sales on handoff, scoring, and conversion.
Plan and run field marketing — industry events, dinners, conferences, and targeted regional activations (especially in fashion/retail hubs) that generate and accelerate pipeline.
Manage budget and external vendors/agencies, making sharp calls on where to spend.
Develop and own the core positioning and messaging framework; translate complex AI capabilities into clear narratives, and partner with product to shape how new features are framed.
Own GTM strategy and execution for product launches — define launch tiers and success criteria, and build and manage cross-functional launch plans across product, sales, and design.
Lead ongoing market and customer research and ICP refinement; synthesize buyer insights into actionable frameworks.
Own competitive intelligence — build and maintain battlecards, and turn research into strategic recommendations (ideally via agents that catch competitive shifts in real time).
Equip sales reps with materials, talk tracks, case studies, and competitive intelligence ahead of events and meetings.
Collaborate with sales on territory goals, messaging, and priorities so field programs stay tightly aligned with revenue objectives.
Attend customer-facing meetings and events when marketing presence adds value.

Requirements

What you’ll need

7+ years across growth/demand generation and/or product marketing, ideally at a high-growth B2B SaaS or AI company; fashion/retail/creative tech a plus.
A proven track record building demand-gen programs that drove measurable pipeline, and developing positioning and messaging that drives it.
Hands-on with demand-gen channels (paid search/social, email, webinars, ABM) and the tooling behind them (marketing automation, CRM, attribution); experience with CRM platforms (i.e.g, Salesforce or HubSpot).
Comfortable builder who has taught themselves or learned how to build data pipelines, automated workflows and other key AI-first workstreams.
Interest in working with AI agents and LLM-powered tooling, and familiarity with how search engines and AI models discover, index, and surface content.
A systems thinker who prioritizes scalable solutions over one-off execution, and who's willing to challenge assumptions and test ideas with evidence rather than defaulting to best practices.
Strong analytical instincts; comfortable owning a number and reporting on it honestly.
A bias toward action and ownership, energized by building from zero and comfortable with ambiguity.
A true business partner to sales; highly organized, able to run multiple programs under tight deadlines, with excellent written and verbal communication.
Based in or willing to relocate to NYC.

Benefits

Comp & perks

Innovative culture: a generational opportunity to define the role of AI in one of the world's largest industries.
Growth paths: opportunities to drive impact well beyond your immediate role as the company scales.
Learning & development: annual discretionary stipend for professional development.
Annual company offsite that brings the whole team together.
Competitive salary and equity options.
Comprehensive benefits package including health, dental, and vision insurance.