RAM Software Solutions Inc

Social Media and Digital Specialist

RAM Software Solutions Inc

full-time

Posted on:

Location Type: Remote

Location: Canada

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About the role

  • Develop and execute comprehensive social media and digital marketing strategies to enhance brand awareness and engagement
  • Lead campaigns and product launches in collaboration with the team, to conceptualize, develop from ideation to rollout, and optimization
  • Manage and optimize company pages across various platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)
  • Analyze and adapt KPI’s to reach maximum engagement, sentiment share of voice, and pivot in real time as needed to optimize strategy
  • Collaborate with creative content writer(s) to ensure brand-aligned messaging across channels, while providing strategic guidance rather than directly authoring copy for publishing content tailored to target audiences
  • Monitor trends, analyze performance metrics, and adjust strategies accordingly
  • Collaborate with cross-functional teams to align digital initiatives with business goals
  • In collaboration with the Director, manage paid advertising campaigns, SEO strategies, and influencer partnerships
  • Ensure brand consistency and maintain a strong online reputation
  • Stay updated on emerging digital trends and technologies to drive innovation

Requirements

  • Proven experience in social media management and digital marketing
  • Strong understanding of analytics tools (Google Analytics, Meta Business Suite, etc.)
  • Excellent communication, leadership, and project management skills
  • Ability to develop creative and data-driven strategies
  • Experience in paid advertising, SEO, and influencer marketing.
Benefits
  • Casual work environment
  • Flexible work hours
  • Competitive compensation and benefits package
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media managementdigital marketinganalyticspaid advertisingSEOinfluencer marketingcampaign managementKPI analysiscontent strategyperformance metrics
Soft Skills
communicationleadershipproject managementcreativitydata-driven strategy developmentcollaborationstrategic guidanceadaptabilitytrend analysisbrand consistency