Rakuten Viber

Ad Operations, Audience Strategy Manager

Rakuten Viber

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Tech Stack

SQL

About the role

  • Manage the end-to-end setup, delivery, and optimization of campaigns within Google Ad Manager (GAM)
  • Maintain and optimize connections with various SSPs and header bidding partners
  • Monitor and adjust floor prices across various tiers to maximize RPM and reduce wasted inventory
  • Act as the lead for technical discrepancies, creative QA, and debugging delivery issues
  • Generate daily/weekly performance reports for internal stakeholders, focusing on fill rates and technical health
  • Follow the ad delivery process, ensuring correct implementation and functioning across different channels
  • Work closely with the Sales and AM team to debug errors related to ad creatives, tag implementations, and third-party programmatic partner integrations
  • Manage and maintain a healthy ads.txt ID list
  • Act as the "subject matter expert" for the sales team, answering complex inquiries regarding audience scale, reach, and feasibility
  • Lead the rollout of new audience-centric projects (e.g., implementing a CDP, transitioning to cookieless solutions, or testing ID providers)
  • Build and maintain complex, high-performing audience segments
  • Develop strategies to increase data collection points within the app while maintaining strict compliance with privacy regulations (GDPR, CCPA, ATT)
  • Run rigorous A/B tests on audience definitions and journey logic
  • Act as the "data translator" between technical engineering teams and the growth marketing team to ensure tracking events are accurately mapped and actionable.

Requirements

  • 2-3 years in digital advertising, specifically within Ad Ops or Programmatic Strategy
  • Expert-level knowledge of Google Ad Manager
  • Experience with SSPs (Magnite, PubMatic, Xandr, etc.) and DMPs/CDPs
  • Comfortable working with large datasets; proficiency in Excel/Google Sheets is a must
  • SQL knowledge is a major plus
  • Ability to translate technical 'ad tech speak' into clear, value-driven language for sales teams and clients
  • A natural curiosity for why things break and how to make them run more efficiently.
Benefits
  • Proficient in marketing technologies
  • Paid professional development opportunities
  • Flexible holiday arrangements
  • Employee wellbeing programs

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Google Ad ManagerSSPsDMPsCDPsSQLA/B testingdata collection strategiesaudience segmentationdebuggingperformance reporting
Soft skills
communicationproblem-solvingcuriositycollaborationtechnical translationleadershipattention to detailanalytical thinkingadaptabilitystakeholder management