Rabbet

Product Marketing Manager

Rabbet

full-time

Posted on:

Origin:  • 🇺🇸 United States • Colorado

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Salary

💰 $110,000 - $150,000 per year

Job Level

Mid-LevelSenior

Tech Stack

Go

About the role

  • Rabbet is a fast-growing real estate investment platform that empowers owners, capital partners and service providers to manage construction finance and development more efficiently.
  • Develop and execute comprehensive go-to-market plans for product launches, including messaging, positioning, and marketing campaigns.
  • Define and communicate product value propositions to target audiences across channels.
  • Create tailored messaging and content for ideal customer profiles (ICP) across product lines to support lead generation.
  • Conduct market research and competitive analysis to inform website landing pages, sales collateral, and other marketing materials.
  • Develop and manage email marketing strategies, including newsletters and performance tracking.
  • Collaborate with SMEs to create thought leadership content: blog articles, industry reports, paid and organic social campaigns.
  • Create sales enablement tools: pitch decks, case studies, landing pages and FAQs to support sales.
  • Maintain shared marketing asset libraries and ensure consistent messaging across Product, Sales, and Customer Success.
  • Track key sales pipeline metrics, maintain ICP profiles, and analyze win-loss trends to refine targeting and conversion strategies.

Requirements

  • 5+ years of experience in product marketing — ideally in a software/SaaS startup or high-growth environment.
  • Strategic messaging & positioning: ability to craft compelling value propositions and tailor messaging to different customer segments.
  • Content creation: strong writing and storytelling skills for developing product pages, sales collateral, blog posts, emails, and more.
  • Market research & competitive analysis: skilled in gathering and analyzing market data, customer insights, and competitive intelligence to inform strategy.
  • Go-to-market (GTM) execution: experience planning and executing product launches and marketing campaigns.
  • Cross-functional collaboration: comfortable working across Product, Sales and Customer Success teams to align goals and messaging.
  • Project management: ability to manage multiple campaigns, assets, and timelines efficiently.
  • Analytical thinking: experience tracking and interpreting performance metrics, conversion rates, win/loss data, etc.
  • Customer-centric mindset: deep understanding of customer pain points, use cases, and buying behavior.
  • Growth mindset: able to navigate ambiguity, quickly learn new concepts, and find solutions through initiative and resourcefulness.
  • AI-first mindset: proficient in leveraging AI tools, technologies, and trends to enhance product marketing strategies, optimize workflows, and identify innovative go-to-market opportunities.