Business Analyst, Marketing Analytics
Qurate Retail Group
BigQueryPythonSQLTableauVBA
Senior Business Analyst – Marketing Analytics
Qurate Retail Group
full-time
Posted on:
Origin: • 🇺🇸 United States • Pennsylvania
Visit company websiteJob Level
Senior
Tech Stack
BigQueryPythonSQLTableauVBA
About the role
- Support customer analytics efforts and help guide the marketing strategy for QVC & HSN
- Collaborate with QVC & HSN business and marketing leaders, providing them with comprehensive customer behavioral insights to support the decision making process
- Be the voice of the customer and help to shape the marketing strategy by providing critical customer insights and help to manage customer expectations
- Analyze the results of visible marketing programs, providing segmentation and targeting recommendations
- Oversee the design, implementation and analysis of marketing campaigns
- Report to the Sr Manager of Customer Anaytics
- Build ad-hoc projects that inform both the strategic and tactical projects of the ICE Marketing team
- Identify business trends and shifts, and recommend data-driven responses to the Marketing organization
- Monitor actions and pricing and determine impact on QVC/HSN results
- Develop new ways of viewing and analyzing marketing data
- Use customer-centric data analysis, data visualization, segmentation, a/b testing and predictive modeling methods to improve across channels and within campaigns
- Use statistical methods and tools to test hypotheses, develop insights and make recommendations
- Research and provide insight into industry / competitive marketing trends
- Work with external vendors on new marketing data sources and recommend new approaches to incorporate into analysis
- Standardize and broaden marketing metric reporting and tracking
- Translate customer needs into valuable solutions and communicate solutions to appropriate parties
Requirements
- Bachelor's degree in math, statistics, engineering or related field
- 2+ years of experience in marketing analytics
- Experience with analysis tools including Excel, VBA, R, SPSS, Python, R, and SAS
- Demonstrated expertise with SQL, Tableau, and BigQuery
- Understanding of database capabilities and experience integrating and analyzing large amounts of data from diverse sources
- Knowledge of digital analytics tools (Coremetrics, Google Trends, Hitwise, and Similar Web), data visualization tools (Tableau), statistical computing tools (R, SPSS), query and database access tools (MicroStrategy), A/B testing and targeting strategies, and digital analytics industry trends and best practices
- Have a fundamental understanding of incrementality
- Knowledge of marketing technologies such as attribution, bid management, ad servers, and tag management
- Ability to synthesize qualitative and quantitative data to arrive at data-driven conclusions and express them
- Remote work is not permitted in NYC at this time.
