Director of Major Gifts
Cure HHT
Director, Website Strategy and Experience
Quest Software
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteJob Level
Lead
Tech Stack
CloudCyber SecurityDrupalVaultWordPress
About the role
- Define and execute the website strategy to support brand awareness, demand generation, and customer engagement.
- Own the corporate website CMS, ensuring scalable governance, consistency, and high-quality content delivery.
- Manage and mentor a small team responsible for day-to-day site operations and enhancements.
- Partner with the Digital Marketing Leader and Demand Generation teams to optimize site architecture, content, and user journeys for lead generation and pipeline impact.
- Implement and manage chatbot and conversational marketing tools to enhance engagement and accelerate conversion.
- Lead UX optimization efforts, including A/B and multivariate testing, to drive improvements in navigation, form conversion, and content engagement.
- Monitor and analyze site performance using analytics tools (Google Analytics, heatmaps, A/B testing platforms) and report on key KPIs such as traffic, engagement, and conversion rates.
- Partner with Digital growth leader to drive SEO best practices and technical performance improvements (speed, accessibility, mobile optimization).
- Stay current on web experience trends, Martech innovations, and competitor strategies to keep our digital presence best-in-class.
Requirements
- 7-10 years of experience in website strategy, digital marketing, or UX optimization, ideally in B2B SaaS or technology environments.
- Proven experience managing CMS platforms (e.g., Drupal, WordPress) and overseeing content operations.
- Hands-on experience with UX testing, A/B testing, and performance optimization.
- Familiarity with chatbot tools and integration into web experiences.
- Strong analytical skills with proficiency in Google Analytics, heatmapping, and testing tools.
- Knowledge of SEO strategy and web performance optimization.
- Understanding of marketing automation and CRM integrations (e.g., Eloqua, Salesforce).
- Excellent leadership, communication, and interpersonal skills.
- Passion for digital innovation and a commitment to delivering exceptional results.
- Experience leading and developing small teams.
